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Meet Sara Rabuse of Outlaw Cosmetics in West Hollywood

Today we’d like to introduce you to Sara Rabuse.

Sara, can you briefly walk us through your story – how you started and how you got to where you are today.
After working as a makeup artist in West Hollywood for over 10 years and working with top cosmetic brands such as MAC Cosmetics and Smashbox Cosmetics, I decided to branch out and create an edgy fashion forward thinking the cosmetic brand that specializes in makeup artistry with a strong emphasis in Eyelashes. I chose a trendy fun location in the heart of west Hollywood on the sunset strip. We currently perform individual semi permanent eyelash extensions and makeup artistry. We also have our product line and offer over 30 different styles of mink strip lashes for retail.

Has it been a smooth road?
Being that I only started the business with a $5,000 savings, I started small and had a couple of location changes in the beginning that were challenging as I was renting small rooms from Salon owners. Finally, we have our own location but as any business owner knows, gaining working capital has always been a challenge.

So let’s switch gears a bit and go into the Outlaw Cosmetics story. Tell us more about the business.
Our motto is “Bold. Unique. Fabulous and Wanted.” So we specialize in more drama; meaning brighter bolder lipstick colors and lashes that really open the eyes and make a statement. A lot of our clientele tends to be edgier also. We cater to a lot of entertainment industry professionals and we are located in the heart of the legendary rock n roll venues on the sunset strip. We also have a huge selection of Outlaw Mink Lashes that really rock and we support the arts and creativity. We represent what the city of West Hollywood and Sunset Strip are known for – artistic, bright and creative!

How do you think the industry will change over the next decade?
I would like to focus on building and developing the product line more. I would also like to expand and open more locations. My dream is to be in department stores where people can pick up the product, get their makeup done, buy some lashes and also get their eyelash extensions done. Kinda like what Anastasia has done with brows. You can now get your brows waxed in the mall by Anastasia reps while purchasing products and I would love to see the same for Outlaw Cosmetics except for with eyelash extensions.

Pricing:

  • 100% Cruelty-free Outlaw mink strip lashes retail for $25
  • Full set of eyelash extensions start at $99
  • Makeup application starts at $45
  • Outlaw Lipstick retails for $19

Contact Info:

  • Address: 8949 Sunset Boulevard
    #204
    West Hollywood, CA 90069
  • Website: www.outlawcosmeticsusa.com
  • Phone: 323-848-7897
  • Email: info@outlawcosmeticsusa.com
  • Instagram: Outlaw Cosmetics
  • Facebook: Outlaw Cosmetics
  • Twitter: Outlaw Cosmetics
  • Yelp: Outlaw Cosmetics

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