Today we’d like to introduce you to Sara Acevedo.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I arrived here in such an indirect way; I was never someone who started out knowing exactly what I wanted to do. I started working when I was really young; my first job was at 14 and at the time I just wanted experience. I have worked in PR, design, marketing for beauty brands and even worked in finance. The common thread was an element of aesthetics (except for the finance part!) and communicating a point of view, which is what I do as a stylist.
Early on I worked with a designer and she was really the one who turned me on to designers, the beauty of fashion and the art of getting dressed. I eventually worked under a stylist, prior to going out on my own and that was really it for me! Styling is a great combination of all the skills I have, you need to understand fashion brands and how clothes fit but at the same time, there’s an aspect of marketing and PR.
Has it been a smooth road?
Going out on my own was somewhat seamless for me, I had already worked with another stylist and ran many aspects of her business as well as co-styled with her so it was less of a struggle. But like anything, there are challenges; when you work on your own you’re responsible for everything and you can question your choices.
You may be great at a certain skill or aspect of something but learning to think like a business owner and making certain decisions on your own can be overwhelming. I try to listen to myself and go with what I feel is right and that’s worked out well for me.
So let’s switch gears a bit and go into the Stylist, Sara Acevedo story. Tell us more about the business.
I am a Wardrobe Stylist, primarily working on red carpet and editorials. I started out doing red carpet so it’s where I work the most. I love working directly with client’s, it’s much more intimate than any other styling. When you work with someone consistently you really get a sense of who the person is, you sort of evolve with them and it’s fun to have this beautiful timeline that you’ve created.
I’m definitely proud of the press pickups, I have had several clients who were not getting fashion press and after working with them there was more awareness, it’s gratifying to see effects like that. Having a background in PR and marketing I think sets me apart; I don’t just pull pretty clothes. There’s a lot more to think about, you have to think about whom their audience is and where the person wants to go and create looks that will contribute to that.
How do you think the industry will change over the next decade?
We are in the social media age so more and more clients are expected to contribute to that. I mean, you have influencers who are now “celebrities”. So I think that sense of instantaneousness will influence everything, clients have to adapt and brands are doing the same.