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Meet Santiago Pedroza

Today we’d like to introduce you to Santiago Pedroza.

Santiago, please share your story with us. How did you get to where you are today?
As a kid, I was always interested in movies and cameras, I remember watching my dad videotaping on his VHS camcorder at family parties or my mom taking photos of our family on 35mm film. At that time, I never really thought about shooting video or taking photos, I just thought it was interesting.

Fast forward to high school, I started to take classes in film and tv literature, TV production, art, pretty much anything creative. That’s when I started to shoot videos and learning to edit on final cut pro. After I graduated, I enrolled in the Los Angeles Film School where I earned my Associate’s degree in science in film and have been working in post-production for television since 2010. I have edited shows for Comedy Central, Adult Swim, Netflix and Facebook. it has been amazing to have the opportunity to work on these shows with really talented people,
but I knew I wanted to make my own art, instead of for helping others make theirs.

So, I bought myself a photography camera and instantly fell in love with photography, I never took a photography course, I learned everything from YouTube, which might sound strange, but there’s so much amazing information online. I started with shooting Los Angeles cityscapes in between editing television and learned so much about photography, I have recently started taking portraits and using strobes in-studio and I couldn’t be happier.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
For me, I knew that working my previous jobs in a warehouse, retail job or even a pet grooming salon wasn’t for me, but like most people, we kinda get complacent and just work day to day in a job we hate, I knew I didn’t want to end up questioning “what if”. So, I took a huge leap of faith and joined a film school trying to follow something more creative, I’ve always created and wanted to follow it, but I think with most creative people, we get in our own head thinking we’re not good enough to achieve what we really want. For me, I find that to be the most challenging part, overcoming my own insecurities and not wanting to fail in something I really want to succeed in.

In photography, I’m in the same boat, overcoming my own thoughts, so for the most part, it hasn’t been a rough road but more overcoming my self-doubt as an artist.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
I specialize in editing for television, cityscape & portrait photography.
I’m more of a freelance artist, I work show to show, gig to gig when it comes to editing.

As for photography, I specialize in portraits and headshots, I’m very detail-oriented, I want to produce the best possible image for my clients.

What is “success” or “successful” for you?
Success for me means, enjoying my career and working with a like-minded artist to improve our skillset
as long as I’m creating, making my clients happy, I’m succeeding.

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