Today we’d like to introduce you to Scott Cronan.
Scott, please share your story with us. How did you get to where you are today?
Growing up, my dad was into all of the latest techs so we had early access to VHS cameras and as far back as I can remember, my brothers and I would make silly videos and screen them for our parents and their friends. Around my sophomore year in high school, my dad gave me a Nikon SLR and I enrolled in my one-and-only photography class and instantly fell in love. During my early 20s, in the midst of failed relationship, I took a road trip north and shooting both color and black-and-white film, created a book of life and love as a gift for my family.
Over the years I have shot thousands of photos and have continued to develop my artist’s eye and my aesthetic to gain a mastery of this craft.
Today I use these life long tools and techniques to create photos and moving images for clients such as AOL, Apple, Sony Pictures, Huffington Post, fashion lines, and more, that have emotion behind them, that say something, and move the viewer. I believe when we shoot stills and video from a personal perspective we have a greater chance to connect with our audience and a greater chance to make a difference through our artistic expression.
Has it been a smooth road?
It certainly has not always been an easy journey getting here. This entire industry is based on feast or famine so it’s vital to be smart and prepared for the lean times when work is harder to come by.
Another consideration is the transition between working for someone else and venturing out to work for yourself. Both have merit, but there are certainly a lot of stumbles along the way of learning how to operate like a business and not just creating art as we please.
There have been times I’ve wanted to quit. To go back to waiting tables or working a 9-5 office job. But then I always remind myself what I’m committed to in this life and that I’m committed to creating images that touch people share the unique stories of our shared life experience.
What is the most difficult part of what you do?
The hardest part of the work I do is also the most rewarding. I take time to find the emotional center of each client’s story and work from there with color and texture exploration before ever looking through a lens. Anyone can learn the fundamentals and pick-up a camera and make a nice image, yet it’s in the exploration of the uniqueness of the subject matter that brings life to the image being captured whether still, or in motion.
What are you striving for, what criteria or markers have you set as indicators of success?
For a photograph or a film, I would define success as moving an audience to feel something. Whether for one person reading a magazine or for a packed theater, that the work has some perspective. Some point of view.
For myself and my career, I would define success as being able to do what I love and make a living at it while telling stories that matter to people. When I approach a fashion shoot or when I approach a commercial or a film, I am always looking to see what is the best way to tell that particular story. What tools in photography work best to achieve the highest quality and emotional impact for the given subject. When that goal is met, to me, that is success.
So, what should we be on the lookout for, what’s next in store for you?
Moving forward I want to be able to reach more people, have a larger audience for my work, and ultimately be able to make a difference in people’s lives.
In the near future, I will be starting bookings for a venture called LA Fashion Experience. It gives people the chance to experience firsthand what it’s like to be a model on an LA Fashion Shoot.
I am also currently developing my first feature film, She Rages A Mountain, that I will be looking to get financed and produced in the next 18 months.
- Website: Cronanland.com
- Phone: 818-355-7118
- Email: email@example.com
- Instagram: @cinemabandit / @cronanlandmedia
- Other: twitter – @cinemabandit / @cronanlandmedia
Model: Kassidi Batt, Model: Reena Tolentino, Model: Stephanie Lynn, Make-up: Ashley Kuchich, Stylist: WickedFixx, For Love and Lemons, Clothing Designer: Bradon MacDonald