Today we’d like to introduce you to Sandy Zhao.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Growing up a Chinese immigrant, I was always told to get good grades, go to a good college and get a good job. So I spent a lot of my twenties chasing the idea of the American dream. At the peak of my career, I was working for some of the biggest fashion brands in the US, managing launches and optimizing growth domestically, online and internationally. However, my life somehow felt unfulfilled and purposeless. After some time of reflection, I realized that freedom is a responsibility, and the pursuit of it requires the dedication of exploring and paving my own path. I started going to a lot of festivals and burning man discovered flow and started fire spinning. Through discoveries of these new communities and activities, I got back in touch with my authentic self. I want to show that there is no one formula to self-actualization and continue to empower minorities like myself to find their own way to personal success.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey has definitely had its ups and downs. Fashion and digital marketing can be difficult industries to navigate with a lot of strong personalities. Learning to find a healthy balance between work and life when I was younger was a struggle. At one point in time I was traveling to Asia almost twice a month for work, and staying motivated in that pace and workload was challenging but also a great learning experience. One of the first brands I co-founded, we ran out of funding within the first year. I always remind myself that struggles and failures are a very necessary part of the process and to just take each lesson as they come.
Tell us about your business/company. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
As a creative producer in LA, I’m currently focused on Earthshine Glitter, my biodegradable plant-based glitter brand and @sandy.smokes which is my cannabis advocacy social media account. My specialty and experience lies in product and brand development. I’ve spent over a decade in fashion and marketing with an omni-channel emphasis. I’m very blessed that I’ve gotten to a place in my career where I can put my skill set towards building and conserving the things I’m personally passionate about.
Today, I’m definitely most proud of the fact that Earthshine Glitter continues to focus on reducing plastic waste and increasing the awareness around ocean plastic pollution. I believe the fact that we are a purpose and sustainability driven company is what sets us apart. I’m also filled with pride knowing that my work with @sandy.smokes is helping remove stigma and encourage more open conversation around cannabis use, especially amongst the Asian community.
What has been the proudest moment of your career so far?
Proudest moment so far has to be taking the leap from having a stable full-time job to now completely investing time and energy into my creative pursuits and passions. Making this commitment took a lot of courage, but I never could have gotten here without all the mistakes and lessons I experienced throughout my past opportunities.
Earthshine Glitter getting into Urban Outfitters was definitely another career-high. When you’re building a small business, every win counts and you really have to find pride and drive in all the obstacles you overcome. Urban was an amazing confirmation that we’re doing something right and for the right reasons.
- $25 for 3 color pack
- $40 for 5 color pack
- $9 for 2g bottle
- Website: https://earthshineglitter.com/
- Phone: 6507998988
- Email: email@example.com
- Instagram: @earthshineglitter, @sandy.smokes
- Facebook: https://www.facebook.com/EarthShineGlitter
- Other: https://www.amazon.com/EarthShine-Biodegradable-Ultra-Fine-Glitter/dp/B07PV3SRKC/ref=sr_1_4?keywords=earthshine+glitter&qid=1576560914&sr=8-4
Photo credit @paulji