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Meet Sandy Abrams

Today we’d like to introduce you to Sandy Abrams.

Sandy, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my own business in 1993 (Moisture Jamzz –an updated and upgraded moisturizing glove for the spa/beauty industry.) I had no idea what I was doing (my degree is in broadcasting journalism) but I was passionate about my product because I was self-conscious about my dry hands when I was younger. Like many entrepreneurs, I decided that I could make a better version than what the marketplace offered. The timing was right and with a robust garment industry still here in L..A. I was able to figure it all out. It was fast & furious. My husband left his law practice to help me run the business and we relocated back to the east coast for 12 years, building our family as we built the business. This was before working from home was the norm. We sold to big chains like Bed, Bath & Beyond, Bath & Body Works, H2O PLUS, etc. and QVC. After 15 yrs. of learning on the fly, I wanted to share my advice and experience with other first time entrepreneurs, so I wrote my first book, Your Idea, Inc. (2010). This took me on a speaking circuit that I really enjoyed. I also began to write about other entrepreneurs on HuffPost because sharing stories helped to inspire others to take the entrepreneurial leap. We moved back to the west coast in 2007 and still worked with our business.

A few years ago, I began to see a shift in the business sector since technology had begun to revolutionize the way we all worked–and while tech provides so many benefits it is also causing a lot of anxiety and stress through constantly connected life. That led to my new book, Breathe to Succeed (2019). It’s endorsed by Arianna Huffington and execs at Google, Aetna, SAP and the US Air Force. It has led me to my new venture which is sharing the power of breath & mindfulness in business. While promoting the book, I began to offer BREATHE workshop/experiences that have taken on a life of their own. It’s become my full-time focus–Workplace Wellness through breath & mindfulness. I’ve been practicing yoga since 1989 (completed teacher training in 1995 at the renowned Center for Yoga on Larchmont, now a Yoga Works) and experimenting with the power of breath for 30 years. It’s now more relevant than ever before as an antidote to technology. I’ve share BREATHE workshop experiences at corporate offices like Google, Facebook, WW/ Weight Watchers), McKinsey & Co., Women Presidents Org., Sage software and business and wellness conferences. I also love working with women’s and entrepreneurial groups. I’ll be sharing BREATH at SXSW 2020 as well. I’m on a mission to empower people to tap into the power of their breath for both success and wellness–one deep breath at a time.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve always been an eternal optimist and when I set my mind to something, I can follow through. When obstacles appear, I’m always optimistic and solution-oriented. I’m a big believer in being able to do what you love and finding a way to do that is all about creating opportunities, convincing people they need something that they may not realize they’re missing. Breath and mindset tools have always kept me in the right mindset to be able to enjoy and thrive in entrepreneurial life where it’s all about creating something from nothing.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
From my newest book, Breathe to Succeed I’ve built a Workplace Wellness consulting business under my brand called TheCEOm.com It’s all about the philosophy of taking charge mindfully; utilizing the power of breath & mindfulness for both success and wellness. Meditation has become popular but for many it’s just not accessible; the time and effort needed to “sit still” for long periods of time makes it not accessible. Breath, on the other hand can be done in small moments. Meditation looks different in 2020 and my tools represent my business sensibility about breath & meditation. Taking even just three deep breaths is considered meditation. Breath can transform your thoughts and energy in small moments…that makes it accessible to everyone! In today’s constantly connected digital lifestyle, breath is the most underutilized tool for success and well-being. It’s super rewarding to help people tap into the power of their breath and empower them to create their optimal daily thoughts and energy so they can reach their goals and dreams.

Do you look back particularly fondly on any memories from childhood?
My favorite memories from childhood are being outside and figuring out creative ways to have fun and enjoy nature.

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Image Credit:

Jessie Cederblom

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