Today we’d like to introduce you to Sandra Meyer.
Thanks for sharing your story with us Sandra. So, let’s start at the beginning and we can move on from there.
Taking photos has made me happy for as long as I can remember, even before it became so easy to do it on mobile devices and little pocket cameras. I was always that person that couldn’t be found in any photos because I was the one taking them. It’s a way for me to hold on to a great moment, to relive the emotion of that moment and most of all: It’s just so much fun! My first photo album consisted of a collection of pictures of all my stuffed animals….a long time ago!
During the years since then, I have accumulated a lot of pictures, worked to improve the composition of my photos and rotated through various cameras and lenses, but never really thought about photography as a business venture. Coming from a math and finance background it seemed to be the opposite of where I was headed professionally.
But when my children were born, my finance career ended and at the same time I started paying dramatically more attention to the quality of my photos. It was now not only about capturing the moment anymore, I now also wanted the photos to look fabulous. They needed to capture the essence of the person in them. These were my babies after all and their photos needed to be as beautiful as they were to me in person!
Over time I started educating myself more formally and also began to upgrade my equipment. Only when my children all started going to school did I think about turning my hobby into a profession. And here I am, loving what I do!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business can be overwhelming at times: there were websites to be built, LLCs to be formed, content to be created, costs to be incurred. But I have been taking it one step at a time, hugely supported by my family and friends. The biggest challenge, which slowly turned into the biggest reward, was to become familiar with the new “me” and wear my new title with confidence.
Alright – so let’s talk business. Tell us about Sandra Meyer Photography – what should we know?
My business is still very young! I launched Sandra Meyer Photography this year primarily focused on children, family and portrait photography, especially during this time of the year, when a lot of people are getting ready to send out their holiday cards.
If you are on your own, it’s hard to get the entire family into one photo, or even just the kids. Believe me, I tried it with my own family, and it was not a relaxing experience. And in the end, you are not looking for photos that show tense faces!
For me as the photographer, on the other hand, it’s a lot of fun to get people together and try to capture what they are about in a photoshoot. I love, love, love playing around with different locations, different poses and groupings and then taking the photo when everybody is cracking up and has forgotten that I am even there.
When clients book a session with me, I do not rush them, and our time is all about them. I don’t have my tripod set up in a fixed location on the beach and rotate clients through in 15-minute increments. We spend the time we need taking the photos people are hoping for, taking advantage of the light situation as we find it, moving around to optimize the experience and having fun while we do it. If the boys want to do a handstand, that’s what we’ll do. The girls want to do the mannequin challenge in the middle of it, they got it! During a typical session I shoot between 500 and 700 photos, but my clients will only get to see the best 50 to 75 of them. In the end, I love what I do and I want my clients to love what they pay for!
The other part of my business, fine art photography, is still developing. It’s a labor of love, it takes time and flexibility, and when a photo turns out the way you had hoped for it’s the most rewarding experience. I have spent many hours in the dark, under the Manhattan Beach pier, trying to get that one long exposure shot I was after. Some of my photos are part of the Sandpiper Holiday Tour this year, which I am very excited about. Over time I will grow and expand my collection.
Is there a characteristic or quality that you feel is essential to success?
If I had to choose one quality as my most essential one I would say: I strive to be the best at what I do. There is always room to learn and improve! When I make a mistake or think a photo could have been taken in a better way, I start over and do it again, but this time I do it better. If there is anything my clients are not happy with, we try a different way! I won’t stop until both sides are satisfied with the outcome. That’s the only way to stay proud of what you do!
- Regular session including all high-resolution files (75 to 100) for you to download and $50 credit towards prints: $400
- Mini session including all high-resolution files (45 to 50) for you to download and $50 credit towards prints: $275
- Website: www.sandrameyerphotography.com
- Phone: (949) 230 6310
- Email: firstname.lastname@example.org
- Instagram: Instagram: @sandrameyerphotography
- Facebook: facebook: sandrameyerphotography