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Meet Sammy Goodtimes of Diamonds and Rust in Highland Park

Today we’d like to introduce you to Sammy Goodtimes.

Sammy, please share your story with us. How did you get to where you are today?
I started doing pop ups in Austin, TX part time and then blossomed from there. I’ve always made jewelry and started out selling on Frenchmen St in New Orleans and somehow got into vintage in the mix. I have an eclectic style so, I realized early on that anyone who would come to my table or clothes rack could find at least ONE item that they loved. I moved to LA and started doing the Rose Bowl and as many popups as I can find. I also sell at festivals in Austin and Joshua tree. I’ve come a long way from having one rack of clothes and one table of jewelry to a tent packed with a variety of vintage and jewelry!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Moving my business was probably the biggest challenge for me. Especially to a new city, somewhere I didn’t know anyone in the business or anything going on! I went from doing 4-5 pop-ups a week to once a month! I started out at the Rose Bowl and that has become my best event! I’ve met a lot of sellers in the area and still going from there. I have some friends that have also helped me out TONS by informing me of events, festivals and vending opportunities happening in LA. Another challenge was internet sales, figuring out which platforms to use, taking photos and selling. I used my downtime from pop-ups in Austin to focus on creating my internet business. I started out slow but I am now on Instagram and Etsy!

We’d love to hear more about your business.
I sell vintage clothing and my own handmade jewelry as well as anything that catches my eye. I have a strong aesthetic but it is very eclectic. My booth always stands out and is very different from everyone else. Rock and roll, punk rock motorcycles and skateboarding are my main influences and you can really see that in the clothes but also my jewelry. I use a lot of song lyrics in my designs and my business is even named after a Judas Priest song. I specialize in rare and collectible t-shirts, especially Harley Davidson and the bands I really love! I also have one rack dedicated to only dresses. I love the psychedelic 60s and 70s patterns, anything bright, short, basic black, floral, honestly, I have something for just about anyone! Many people have complimented me on “my eye” and say I have great taste/style, so I’ve learned to just trust my instincts on the items I choose and they always find their home!

What were you like growing up?
I have an outgoing personality, or so I’m told and I can strike up a conversation with pretty much anyone! And I often do! If I ask you a million questions, that means I really like you! I’ve always been kind of set in my ways with what I like and I remember when I was very young I absolutely hated wearing dresses, but when I look back it may have just been the style of the dress and I always wonder if I would have treated it differently had the dress been “cute”.

I discovered punk music and that really defined me, I dyed my hair green, went to a lot of shows and even saw the Cramps when I was 16. I discovered skateboarding the same year, it changed my life and made me who I am today. It has also heavily influenced my “fashion” choices. I live in t-shirts, skinny jeans and vans and I always wear a hat! My interest in music led me to pick up a guitar in high school. I went to college for graphic design and never thought I’d end up selling clothes or making jewelry for a living! But here I am!

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