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Meet Samira Far of Bellacures in Los Angeles

Today we’d like to introduce you to Samira Far.

Samira, can you briefly walk us through your story – how you started and how you got to where you are today.
The progression was quick! After I graduated from USC in 2004, I started working at one of the world’s most prestigious accounting firms, KPMG, LLP as an internal auditor and SOX compliance consultant. I was antsy to start working and was excited to be part of the corporate business structure, but I soon realized that structure that at first I was drawn to was also stifling to my entrepreneurial spirit and drive and I quickly knew that I could not stay at the job- my soul was expiring there. I decided to take a risk and after 10 months, I walked away from what many perceived as the “perfect job” to pursue my passion and an idea that I had in college – to provide a better option in the fragmented nail salon industry where the only factor of competition was the price. I have been getting my nails done every two weeks since I was 12 years old. I would always want the result of a perfect manicure, but could not stand the experience and wanted to get out of there as fast as possible, so it was clear to me that someone needed to do a better job. I elected myself for the position without knowing what I was doing and learned along the way.

Has it been a smooth road?
Of course, there have been struggles! In the beginning, hiring and training talent to create a brand culture was challenging. Today, maintaining brand standards as a franchise are still struggles that I work to overcome. But, from the beginning, I have always believed in the importance of mentors. When you hear “it takes a village,” it really does take a village.

Every good businessperson needs a good team of experts and mentors. My advice is always to have a diverse group of old, young, male, female, familiar with your industry, only familiar with their industry, etc.

So let’s switch gears a bit and go into the Bellacures story. Tell us more about the business.
Bellacures is a nail salon that is renowned for being unparalleled in comfort, service and cleanliness standards, that offers cutting-edge techniques and packages designed by the industry’s most talented technicians. With Bellacures, I set out to develop an entirely new industry standard for what women expect when they walk into a nail salon. To put it shortly, we do good work in an enjoyable environment. The culture of the brand and the way it translates into practical reality is the key to our growth and success, which has led us to eight successful locations.

How do you think the industry will change over the next decade?
I don’t see the desire to get a good mani/pedi going anywhere. Over the years, I have watched more and more “high-end” nail salons popping up, where in the beginning it really was only Bellacures, so I think the trend of quality nail care, and doing so in a clean, chic environment will stay strong.

Pricing:

  • Our manicures start at $25.00, pedicures start at $35.00 and go up from there, with monthly specials in the $85.00 range. Visit www.bellacures.com for a full menu.

Contact Info:

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Image Credit:

Richard Cao

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