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Meet Samara Zelniker of Mindfulness Matters in Venice

Today we’d like to introduce you to Samara Zelniker.

Samara, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in a household where both of my parents were successful entrepreneurs, so me and my brother joke that growing up in our household were akin to receiving an MBA.

I started my career in the fashion industry. I worked at the distribution level importing brands from all of the world and selling them nationally to high-end retailers. I traveled all over the world and was being groomed to take over the company. Although the job had all of the trappings of glamour and success – ultimately I felt unsatisfied and unhappy.

After a freak accident where I broke my foot, I became clear to me how important the role of health, wellness and movement played in my life. As a result of the accident, I enrolled in a yoga teacher training where my perception of life completely shifted, and I learned that instead of looking outside of myself for answers, I could look inwards.

Shortly after I participated in a service mission to Nairobi, Kenya where I was part of a teaching team that trained 150 people from around the world to become yoga teachers. These people were so incredibly inspiring to me. They were taking the practice of yoga and empowering themselves to be leaders. I knew it was something that I had to share with others. This experience was the catalyst that led me to quit my job and start Mindfulness Matters.

I launched Mindfulness Matters, a company that offered transformational yoga and coaching in corporate, school, public and private settings. It became my mission to spread the message of empowerment, self-love, and possibility to everyone that I could through classes, workshops, retreats and online.

I continued to expand my reach internationally from Canada to Europe to the USA! I wanted to expand my reach internationally, so I moved to Europe where I was charged with the task of adapting my business to a market where the health and wellness scene was only beginning to emerge. I am happy to say that I was able to promote positive change and mindfulness within the Hungarian wellness culture by opening up a yoga studio and training local instructors.

I was then recruited to move to SF to work with Parsley Health, a health tech company to be their lead health coach, and run their events. Once that was up and running smoothly, I was able to move to La (my dream city!) and focus my attention back to Mindfulness Matters and helping others create the shift they want in order to live their dream life.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not always been a smooth road. Adapting to new markets always comes with its new set of challenges.

Opening up a yoga studio in Budapest was challenging since most people’s first language is not English – that was a fun hurdle to overcome! I realized that I need to cater to the international/expat market in order to be successful.

Being in LA came with a different set of challenges. It is the mecca of health and wellness, so I really needed to learn how to differentiate myself.

Mindfulness Matters – what should we know? What do you guys do best? What sets you apart from the competition?
As a coach, I work with powerful women who are good at getting what they want. They have achieved success in certain areas of their lives but are looking to elevate. They are looking for more fulfillment, and I help them make a shift to live a life of passion, purpose, and ease.

Whether it is a shift in career, relationship, health, and wellness or bigger purpose, I work with people to shift their mindset so that they can achieve success in all areas of their lives. I work with you to develop the tools necessary to be mindful in any situation, equipping you with the knowledge to excel.

I work with people in a one on one format, group programs and through workshops and retreats. I have been quoted in Forbes and Business Insider and have spoken on several panels and events on the topics of doing less to achieve more, how to set healthy boundaries and understanding the power of the mind.

As a yoga teacher and retreat leader, I like to have people feel connected to their body, mind, and soul. I guide people to uncover things about themselves that they had forgotten and created experiences that leave people forever changed.

What I am most proud of as a company is that we are changing the lives of the people that we work with. We are equipping people with tools and knowledge to live the lives they always thought was possible for themselves.

What sets us apart from others is the ability personalize our offering to each client. We work with the unique talents and gifts of each of our clients in order to optimize their desired outcome that they are looking for. We also keep it real, and nothing is off limits for us to be able to support.

What moment in your career do you look back most fondly on?
The proud moments are when clients transform. When completing a program with someone, it never gets old hearing how much they have changed, how happy they are and how excited they are about the life they get to live.

Another proud moment – I was recently interviewed on Focus TV by a mentor of mine.

She reached out because she was a fan of my work, not knowing that I had contacted her ten years ago asking her how she started her career. I shared that story with her on air, and it was a real full circle moment!


  • 20-minute consult call – Free
  • 90 minute Clarity Call -$197
  • One day retreat – $249
  • SANCTUARY – A one day holistic retreat dedicated to Self-care and Balance – $249
    Sunday, January 27, 2018
    OSEA Skincare Studio, Venice 9AM-5PM

Contact Info:

  • Website:
  • Phone: 4157444308
  • Email:
  • Instagram: @mindfulnessmatters

Image Credit:
Cat Davis, Dan Goodman, Munro Photo

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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