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Meet Samantha Levis of The Bold & Bridal

Today we’d like to introduce you to Samantha Levis.

Hi Samantha, please kick things off for us with an introduction to yourself and your story.
I first gained an appreciation for all things pretty growing up in Oklahoma City and accompanying my mom, a decorator, to her various interior design projects. I found myself in awe of how multi-layer aesthetics came to life in a space all the while representing the personal flare of the client.

Having found a love and an eye for design and fashion, I spent my summers between semesters at USC and early career gaining hands-on experience in Oscar de la Renta’s NYC showroom, with jewelry and interior designer Kelly Wearstler and fashion maven Jacey Duprie of Damsel in Dior. But it was while working with event planner Mindy Weiss and LA-based event production company Sterling Social (who would eventually plan my own wedding!) that I saw how weddings uniquely combined my interests across fashion, design, and events and confirmed my eventual dedication to the bridal industry.

Bold & Bridal was born during my own wedding dress search. As a self-proclaimed fashion fanatic, I shared my journey of immersing myself in bridal fashion and trying on countless looks on Instagram. Before I knew it, friends and strangers were reaching out asking for details on designers and styles and asking for guidance on their own selections by way of fit, customizations, and styling. I found the creative process of curating unique bridal ensembles incredibly stimulating and fun and saw there was an opportunity to bring others the same sense of wonder and confidence by bringing out their personal style through their bridal looks.

Bridal attire is so unique in it brings a theatrical, costume design approach to the most timeless tradition and special moment of one’s life. There are the understood norms of wearing white, lace, and pearls, but the industry proves season after season that the possibilities are endless. A bride’s goal is to feel their absolute best while also putting on a bit of a show, and I live for both aspects of the once-in-a-lifetime fashion and the no-boundaries event production.

As a now full-time bridal stylist, I’m so grateful to have found a profession that encompasses my extensive experience and obsession for fashion curation, but more importantly, allows me to be a brides’ source of camaraderie and inspiration as they entrust me to help present their best selves on their special day. Through Bold & Bridal, I aspire to bring a new lens to bridal all the while honoring timeless and elegant aspects of classics and love creating with my clients and their teams to bring their wedding dreams to reality.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Launching Bold & Bridal has been anything but a smooth road! I launched my business at the end of 2019, just months before the entire bridal industry was disrupted by COVID. Countless couples dealt with the shock and disappointment of delayed nuptials, and my business that was just gaining momentum faced some major setbacks because of it. However, I found instead that I was able to be a support system and source of inspiration and creativity for brides who had little control over their wedding planning besides the way they looked and felt. Fashion was something brides could still get excited about, even if it meant swapping out their grand affair gown for a more whimsical and romantic midi dress for a more intimate gathering. All things considered, I was incredibly fortunate to still be able to build during those uncertain years, and I think the challenges made me more nimble and resourceful than ever before.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Bold & Bridal is a full service private bridal styling service. I offer single services and packages to help brides, grooms, bridal parties and key family members select head to toe looks for the wedding day and surrounding events. Most clients prefer I lead them through the entire process from booking appointments with showrooms to final tailoring and day-of dressing, but I also assist clients with one-off outfits and occasionally assist existing clients with non-bridal events. I am able to utilize my network across designers and retailers to often help brides track downsizes and options they wouldn’t otherwise be able to easily find and am often told how I help clients prevent making errors in purchasing and tailoring. I’m known for my extensive knowledge across both the classic, famed designer’s portfolios as well as more unknown offerings that my clients are able to really get a personal curation based on what they’re looking for. More often than not, I find options that clients wouldn’t have otherwise gone for but feel extremely confident in, as I’m able to guide them on customizations or styling that can open new possibilities.

Do you have any memories from childhood that you can share with us?
Going to the fabric store with my ‘Gaga’, my inspiration for everything, and watching her with her sewing machine, making me the girliest costumes and dresses. We would then play ‘beauty parlor’ while scarfing down strawberry ice cream, probably because it was pink – our favorite color.

Contact Info:


Image Credits

@etherandsmith @milkevents @efbridal @johnandjoseph @dtm_gretch @dtm_megan @_abbyandcaroline @katieedwardsphoto @creativeninetythree @markarian_bride @loho_bride @davidbastianoni @gregoryross @savannaskerr @valoriedarling @emmawillishmu @joelle_fletcher @michellebeller @madimarie @sara_wendt_ @robertmichaelfilms @savvyeventstudio @jrodgers11 @jmb4real @gracelinmakeup @janet_villa @tracewatkins

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