To Top

Meet Samantha Lauren of What Would Kiki Wear in Brentwood

Today we’d like to introduce you to Samantha Lauren.

Samantha, please share your story with us. How did you get to where you are today?
When I was growing up, I would tear out editorial spreads and ad campaigns from Vogue to save in folders and have my favorite ones framed for my room. It really was the old school version of Pinterest that is until Tumblr and Pinterest came around and I replaced my folders with digital ones. I realized that I wanted to style my own looks instead of searching for what I had envisioned online and that’s how What Would Kiki Wear came about. The personal style site was born and it became a platform to share how to style different pieces, runway trends and more.

When I was in college, the only time I left class early was to live stream the NYFW shows uninterrupted from my apartment. Since my interest in fashion wasn’t going anywhere, I began to grow the What Would Kiki Wear site and social media presence. I moved to Los Angeles after college where I began my first job in marketing and social media for an entertainment publication. Through this process, I continued to grow the What Would Kiki Wear brand and applied what I learned from one role to the other and vice versa. A full circle moment for me was being able to attend NYFW in person and seeing the collections live instead of live streamed behind my computer. What Would Kiki Wear continues to evolve daily and a lot of it is trial and error. If one thing is for sure it’s that this industry is constantly changing and evolving.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely hasn’t been a smooth road but I wouldn’t have it any other way. I honestly think every struggle helps you to grow. The interesting thing about this space is that the path isn’t necessarily a clear one. It’s up to you to determine how to shape it and a lot of that is done through learning as you go and becoming self-taught. It’s an entrepreneurial mindset and with that requires a lot of trial and error. You have to accept that you’re going to make mistakes but it’s about how you handle those speed bumps that speaks to your character.

Alright – so let’s talk business. Tell us about What Would Kiki Wear – what should we know?
What Would Kiki Wear is the LA-based style site that covers everything from street style to lifestyle. It’s a way to share my life and what I’m wearing while living it. I have always been and still am the “go to” for helping people decide what to wear. It made me realize that I lot of people second guess what to put on or think that one look has to work on everyone. One of the main reasons I started What Would Kiki Wear was not just to share personal style tips but also to help people feel confident in what they are wearing and to encourage them to make it their own.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I am very grateful that my family has been supportive even early on when no one really knew what blogging was yet. My sister and I used to spend so much time taking photos and trying out different shoot ideas. To this day we still shoot content together when we’re in the same city. Each member of my family has been supportive of me in their own way and I’m very thankful to have them cheering me on.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Nooks

    June 11, 2019 at 22:41

    I’ve been following Samantha’s blog since day one! You’re just so relatable and fashion forward.

Leave a Reply

Your email address will not be published.

More in