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Meet Samantha Herrera of Zomo Visuals in West Hollywood

Today we’d like to introduce you to Samantha Herrera.

Samantha, can you briefly walk us through your story – how you started and how you got to where you are today.
I started off as an actor in New York City where I began my training at LaGuardia High School of Music & Art and Performing Arts. Acting will always be a huge part of my life along with this newfound discovery of filmmaking and now producing with ZOMO Visuals. After having an experience of playing Wicked Witch of the West in the Wizard of Oz, little 12-year-old Sam was hooked ever since. Seeing how an audience comes together and becomes affected by a performance and/or story was fascinating to me. It is Magic.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
A Tennessee Williams quote comes to mind, ‘What is straight? A line can be straight, or a street, but the human heart, oh, no, it’s curved like a road through mountains.’ The curves, struggles, cracks, and downhills have been some of the greatest lessons. Hard work and preparation is one of the most valuable tools I’ve learned from growing up in my family. Being in the acting business has taught me resilience. With time, I’ve learned to forge my own path and not limit myself, but create what I want to see. The true test is what you do with your time between the moments of inspiration. Lastly, to get through any struggle when all seems to fail, I reflect on being grateful. To see what’s in front of me, make the most of what I have, and find the beauty in that.

ZOMO Visuals – what should we know? What do you do best? What sets you apart from the competition?
A place where stories begin and experiences are felt. At ZOMO Visuals, our video production company aims to do just that. As one of the producers, my goal is to ensure diversity in the content we create, specifically for womxn and people of color. As an Asian-American actor & filmmaker, seeing more people who resemble me onscreen & off is important along with keeping the storytelling as honest and accurate as possible. One of our current projects is Apollo’s Butterfly: a feature-film about a music producer who loses someone he loves which leads him to embark on a road-trip in search of a fresh start.

The film deals a lot with mental health, personal demons, and transformation. Being a part of this project has been bringing global communities together and seeing everyone connect has been amazing. Despite my ongoing frustrations with social media, Instagram & Facebook have been great tools in creating space for positive change. It has brought some of these incredible groups together – the MINDS Foundation by way of its founder, Dr. Raghu Appasani (mental health group based in India), FilAm Creative via Nina Gosiengfiao (Filipino-American creative organization), and even a Belgian illustrator, Christina De Witte (@chrostin) who specializes in creating humorous illustrations about all the blunders of life.

Apollo’s Butterfly has sparked an important conversation about mental health, breaking down the stigma around it, and finding ways to practice self-care. ZOMO Visuals is here to make a long-lasting impact not just in the media, but be a positive force in the community.

What moment in your career do you look back most fondly on?
Bringing people together and creating a wholesome environment has been something I always seek and try to cultivate in every project. I am eager to be a forefront to the changes within the shifting entertainment industry. While I cannot pinpoint one single moment, I believe the ongoing fight for representation and honest voices to be heard is a beautiful journey I am proud to forge. To build community between actors, filmmakers, and industry creatives for a more hopeful future.

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