Today we’d like to introduce you to Saint Peter John.
Saint Peter John, can you briefly walk us through your story – how you started and how you got to where you are today.
I built my career as a reality television creative producer in Los Angeles, but have always loved fashion and been fascinated by the way people choose to express themselves through the art of style. So, one day I decided to apply my experience from documenting life on TV screens to the fashion world… As a hobby, I started a street style photography blog called “The Fashion Funeral” and would spend my weekends walking around the streets of LA taking pics of people who I thought had a cool style. Grasping the same raw and authentic feel from non-scripted television, The Fashion Funeral was where I displayed fashion through a pictorial documentary, using the city streets as a runway.
Soon after, my street style photography caught the attention of a few LA fashion bloggers which evolved to collaborating on photoshoots. It was at this point that I found my niche in fashion photography and really became integrated into the LA fashion blogger community. I began collaborating and shooting content with fashion bloggers every chance I could and really began to find my voice as an artist. My fashion photography evolved to fit the unique content and aesthetic needs of Instagram fashion influencers which really helped me make a name for myself within the fashion blogger community.
Today I spend most of my time collaborating on photoshoots with fashion bloggers and brands and I am in the process of turning my platform, The Fashion Funeral, into a full fashion content producing studio that would feature all different mediums of original content and allow me to find new ways to tell stories through the art of fashion. I have a true appreciation for the art of style and the different ways creative people can express themselves through apparel and really look forward to continuing to grow as a fashion content producer.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Every road that is worth your while will always have its struggles, but I find the best way to learn is through challenges and experience. In my fashion photography, I find that it is through repetition and consistency that I always see gradual improvement in my work and when you have a passion for something, that growth as an artist is always fulfilling and worth the journey.
We’d love to hear more about your business.
I am a Los Angeles based fashion photographer/content creator and my platform is called The Fashion Funeral. I started by shooting street style, but have now carved out a niche specializing in photography for fashion bloggers and understanding their unique content needs.
I am most proud of how far I have come creatively. Consistency and a dedication to my art as a fashion photography has truly helped me find my aesthetic and creative voice over the past several years.
What were you like growing up?
Growing up I was the youngest child so I think I was pretty quiet but always with a VERY active imagination that could entertain myself for hours. I enjoyed to just observe the world and people around me and digest and analyze everything I would see.
I always knew I had a creative sensibility and was fascinated by the arts, but I don’t think I really found a way to express that creative voice until after college. It wasn’t until then that I finally had the chance to take some time to explore my creative side and discovered the passions that I excelled in.
- Website: www.TheFashionFuneral.com
- Email: info@TheFashionFuneral.com
- Instagram: @TheFashionFuneral
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