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Meet Sage Allard & Eve Gracie of inJOY The Party in Los Angeles

Today we’d like to introduce you to Sage Allard & Eve Gracie.

Sage Allard & Eve Gracie, can you briefly walk us through your story – how you started and how you got to where you are today.
We LOVE throwing parties. As sisters-in-law in a LARGE family, we both found ourselves helping throw parties for everyone around us. This included family birthday parties, baby showers, and bridal showers just to name a few. We helped plan these events because we wanted to celebrate those we love, but also because we enjoyed it! Well… most of it. After a few years, we realized just how much money we had spent and how much stuff we had accumulated.

Frustrated with existing rental companies and discouraged by the amount of time and money it took to purchase unique items from so many vendors, we realized the need for inJOY The Party; a rental company that focuses on detailed, one-of-a-kind themed parties, and has everything you need to throw a Pinterest-worthy party at an affordable price! With our combined professional design expertise and innovative mindset, we created the rental company that we always dreamt existed!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Because we are offering what we know is a unique service to our industry, the hardest part of our business has been accurately conveying the amazingness of what we do! For this reason, word-of-mouth has been one of our strongest means of marketing. We know that once you experience inJOY, you will never throw a party without us. The challenge is always effective marketing to capture the client to begin with. Our passion for what we do and our strong relationship with one another has helped us get through any challenges we’ve faced as a small business this far.

Alright – so let’s talk business. Tell us about inJOY The Party – what should we know?
If you’re anyone who has ever logged on to Pinterest, you’ve had your sights set on throwing the perfect birthday party or baby shower for your loved ones. The problem is, we become so obsessed with the details and all the moving parts of party throwing that we lose the JOY in throwing parties. This is why we created inJOY The Party.

Even though themed parties are growing in popularity, most rental companies offer either practical party supplies OR specialty decor, forcing the hostess to rent from multiple companies (both with rental minimums & delivery charges), and/or purchase expensive items for one-time use. inJOY is the first one-stop rental shop that provides everything you will need to throw an unforgettable, one-of-a-kind party at an affordable price. All of our party collections are passionately curated by Sage with an emphasis on creativity and originality. This means you don’t have to do the handpicking, Internet scavenging, renting from multiple companies, or driving around looking for the perfect combination of items. Simply put, our collections are designed to offer you a luxury party service while saving you time and money!

The best part is, we offer a range of services to our clients. Whether they want to pick up the rental items and setup themselves using our photographed manuals, or they want full-service rental coordination with event design and setup, we have a package that will fit their needs and budget.

We are most proud of the satisfaction we offer our clients. Seeing the pride on our client’s faces, the excitement of the guest of honor or birthday girl, and the compliments they receive from all their guests remind us exactly why we do what we do!

Is there a characteristic or quality that you feel is essential to success?
We believe the passion we have for parties and the attention to detail we put into each of our collections is what has been responsible for our success.


  • Decked out dessert displays starting at $95

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inJOY The Party

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