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Meet Sade Amari of FINEGIRL in Bay Area

Today we’d like to introduce you to Sade Amari.

Sade, please share your story with us. How did you get to where you are today?
I’ve always loved the idea of being my own boss and working for myself. I started making my own money from the comfort of my home at the age of 14. I’ve owned numerous businesses in the past and my clothing brand “FINEGIRL” is the one that’s really been making a name for its self. I co-own this company with my younger sister Najja Iman. We sell velour tracksuits and accessories themed from the early 2000s. We were inspired by Kimora Lee Simmons brand “Baby Phat”. The brand is at its peak now and we’re super excited to see how it continues to flourish.

Has it been a smooth road?
Me and my sister have owned numerous businesses in the past, they weren’t always successful. When I was 15, I opened an online boutique called “Major Slayage”, with that brand I sold graphic t-shirts and crewnecks and only sold four products, it was a major flop hence the name. However, that made me go harder in my entrepreneurial endeavors. With me being so young I was able to start over multiple times until I got it right, so throughout my entire teenage years, I was hustling to create a business that was profitable. At age 16, we created our 2nd business, with this business we sold hair (weaves, wigs, etc.) that business was fairly more successful than the first but it wasn’t instant success. It took us a few months to really start profiting from the business but by the first year we had made well over $100,000. At only 16 and 17 we had made six figures while still being in high school. This business was called “FINEGIRL HAIR.”

So let’s switch gears a bit and go into the FINEGIRL story. Tell us more about the business.
Once we expanded our business, we stopped selling hair and went back to our roots and began selling fashion, which is why we changed our business name to “FINEGIRL” instead of “FINEGIRL HAIR”. With the following we had gained from selling hair, we quickly were able to switch gears and market to a larger audience. Me and my sister are known for being successful teenage black entrepreneurs and we are most proud of how far we’ve come and that we’ve never given up. We also are proud of the confidence that our products give our customers as well as how diverse every customer is.

How do you think the industry will change over the next decade?
I see my company being one of the biggest fashion houses to date. I want to collaborate with iconic fashion empires such as Nordstroms and or Bloomingdales. I want FINEGIRL to be as iconic as Juicy Couture, Baby Phat and Von Dutch. Being that our business is black as well as female-owned, I feel this is something that would be legendary. With our brand, we want to bring back iconic styles from the early 2000s while paying homage to the brands that inspired us growing up. We aspire to have big names in our fashions, being that our brand is a casual/streetwear brand we hope to provide fashions that fit everyone.

Contact Info:

Image Credit:
Noah Gonzalez, Ariel Meii

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