Today we’d like to introduce you to Sabrina Padua.
Thanks for sharing your story with us Sabrina. So, let’s start at the beginning and we can move on from there.
I signed up for my climbing gym membership in July 2017 in San Francisco, CA. I became friends with so many amazing and strong women in the climbing community, but I would only climb with each of them one-on-one. I thought it would be super fun to introduce everyone to each other so we could climb together in a big group. I created the LADY CRVSH CREW (LCC) Instagram account in May 2018 as an outlet for my girlfriends and I to share our climbing journeys online. As our page and hashtag (#ladycrushcrew) started to gain momentum among other climbers, LCC organically grew into an inclusive climbing community for womxn and allies.
As more climbers from all genders, backgrounds, cities, ethnicities, and body types began tagging LCC in their posts, we started to get messages from individuals asking if they could join our climbing sessions. This was the beginning of our community meet ups and eventually led to all the amazing things we’ve been able to do for the community thus far.
LADY CRVSH CREW not only hosts casual gym meet ups, but we also collaborate with other communities, companies, and brands to organize sponsored events in which we play games, do fun challenges, teach clinics, and raffle giveaways. We also organize community clean ups at local climbing areas, take small groups to climb outdoors at national and state parks, and we sell LCC apparel merchandise that can be purchased online.
Our organization is 100% supported by our regional leaders and ambassadors who volunteer their free time to give back to the climbing community. All merch sales and donations help LCC and our mission of empowering womxn and allies in climbing.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Growing an organized community requires a lot of time, patience, resources, and commitment. Something I struggle with is reserving the time for myself to mentally and physically stay healthy. I can get so wrapped up in organizing events, to-do lists, shipping merch, creating content, and designing graphic tees that I forego taking breaks and sometimes even forget to have dinner! I’m working on trying to find a happy work, life, and climb balance.
LADY CRVSH CREW – what should we know? What do you do best? What sets you apart from the competition?
LADY CRVSH CREW is a community for ladies who crush in the sport while empowering others through climbing. Our mission is to become involved in the climbing community by hosting monthly meet ups for womxn and friends, stewardship through crag clean ups, highlighting inspiring climbers on our social media platforms, and partnering with climbing organizations and brands for events, raffles, and giveaways.
As the Founder of LCC, I wear many hats. I work super closely with our leadership and ambassador team to organize events, create and design the graphics for our merchandise apparel, ship out all of the orders, social media management, and content creation.
What I’m most proud of LADY CRVSH CREW is seeing our growth from a group of girlfriends to the amazing community we have today. It doesn’t matter whether you’re a new climber or a veteran – our community welcomes all and provides a space for womxn and allies to kick ass no matter where they are in their individual climbing journeys. I’m so thankful and grateful for our LCC Leadership Team for their excitement and time they give to the community. LCC wouldn’t be where it is today without all of the support and love.
LADY CRVSH CREW provides a space for the community to keep things light and fun. Sometimes climbing can be a serious and vulnerable sport. I really enjoy seeing womxn of all body types and backgrounds from all over the world sharing their stories with us from sends, fails, and victories, on and off the climbing wall. They’re all beautiful and strong lady crushers!
What is “success” or “successful” for you?
Success to me is having a vision or a goal and then doing whatever you can to turn your dreams into reality. Any goal that I have, whether it be short or long-term, I try to write down all of the steps needed in order to get me closer to the finish line. To-do lists are great markers for me to gauge daily success because it feels gratifying to check items off that eventually leads to a bigger goal.
Since LADY CRVSH CREW has started, each year I try write down some goals that will push the community forward. I feel the most success when I am able to reach those goals earlier than originally expected.
- Graphic Tanks, Tees, Sweatshirts $25-$40
- Beanie $25
- Stickers $3
- Website: https://www.ladycrushcrew.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/ladycrushcrew/
- Facebook: https://www.facebook.com/ladycrvshcrew/?modal=admin_todo_tour
- Twitter: https://twitter.com/ladycrushcrew
- Other: https://www.youtube.com/channel/UCIvLC8zDIN2KoyvpzgIT0BA
Lizbeth Kim Photography; Johanna Reyes Photography