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Meet Sabrina Gaffney of Long Beach

Today we’d like to introduce you to Sabrina Gaffney.

Sabrina, can you briefly walk us through your story – how you started and how you got to where you are today.
When I was little I wanted to be a fashion designer. I was pretty gung-ho about it. I put together a hell of a fashion design portfolio in sixth grade – if I do say so myself.

But in junior high I started writing short stories and poems regularly. And when it came time to go to college, I was clear I wanted to pursue writing.

I just wasn’t sure what type of writing I wanted to focus on (had mixed feelings about wearing all black and writing poems that made people want to take a dive off a dizzyingly high bridge for the rest of my life), so I got my B.A. in English and hoped I’d figure it out soon enough.

When I got out of college, I started working for a prominent coffee shop (no, not the one with fanciful, limited time beverages and little green and white cups floating around throughout the world) and kind of forgot that my goal was to be a writer. Thankfully, I snapped out of my heavily caffeinated haze.

I decided to get my certificate in journalism. But once I got it, I became overcome with the fear that print journalism could very well be on its way out. There was a lot of talk about it at the time.

While I was trying to figure out my next step, I started working at an upscale wine and liquor shop. They said they needed a decent writer to handle their social media, blogging, and event promotions. I definitely had solid training when it came to writing, but as far as marketing and PR was concerned, I had no idea what I was doing.

Nonetheless, one of the online publications I submitted an event write-up to publicly praised my writing. I also found social media to be super-fun. That was when the wheels started to turn. I was like, “Really, I can get paid to do this? F*&k yeah!”

I got laid off from the wine shop and started looking for writing gigs on Craigslist. An owner of a lingerie and costume company hired me to do some product descriptions and then ended up hiring me full-time to form and manage a team of product description writers.

It was pretty fun. I got to write product descriptions about studded leather undies and kinky Bavarian beer girl costumes – plus, I scored a free pair of glittery stilettos. But I got to a point where I needed to move on. I realized I was a strong enough writer and leader to start my own biz.

My dad is a retired small business owner, and the idea that it’s better to work for yourself has been ingrained in my psyche since I was a tyke.

That, and I work far better autonomously. More of a color-outside-the-lines kind of gal.

So, I created a website, printed out some business cards, and read a ton of blog posts on digital marketing and how to be a copywriter.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As is the case with most small businesses, the beginnings were a bit bumpy. I struggled with finding clients. I only went to networking events.

Now, don’t get me wrong, networking is great, but you need multiple marketing strategies to run a successful business.

I also lacked the confidence to assert and own my value. My rates didn’t reflect my writing talent. I took on a lot of projects I wasn’t jazzed about.

But one day it dawned on me that in order to be successful I had to ditch the desperation. That was when I started to only take on gigs that got me pumped.

Sabrina Gaffney – what should we know? What do you do best? What sets you apart from the competition?
Passion, more often than not, leads to prosperity. And it’s that kind of thinking that has led to my success. I’ve helped scads of luxury lifestyle brands, authors, and entrepreneurs elevate their website copy, blogs, emails, and social media strategies.

There are a ton of marketing copywriters out there. You can go to Fiverr or Upwork right now and get one for dirt cheap. But I know how to create a brand voice people feel connected to – I also don’t make gorilla-size grammatical errors.

My copy is unique. It’s got swagger. It stands out, which is imperative on such a crowded space like the Internet.

But good writing only goes so far….

I also come equipped with marketing prowess. I’ve worked for a lot of marketing agencies and have studied digital marketing tirelessly. I know how to help my clients see a ROI.

And that’s why I truly dig what I do. It feels good to help people. I have countless testimonials about my work from businesses that were formed from the heart on my website.

One of my clients actually told me that they wouldn’t be where they are today without me – a powerful thing to hear. I’ve also done copywriting for two New York Times bestselling authors, one of whom thanked me in their book.

Assisting businesses and entrepreneurs in getting the right message out and growing their brand just doesn’t get old. It has a big impact.

We see celebrities and people with mass followings and think that’s where we need to be to make our mark on the world. It’s through the course of my career, that I’ve learned that’s a farce.


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