To Top

Meet Ryan Morse of Diablo Wheel Works in West LA

Today we’d like to introduce you to Ryan Morse.

Ryan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After 20 years working in bike shops as a mechanic, wheel builder and service department manager I wanted to try making a go of it on my own, on my terms.  I started to build a shop in my home, knowing that it would help to create the atmosphere I was after and foster the relationships based on trust that is vital to this type of business.  What I do requires a great deal of trust between myself and whomever I am working with and welcoming that person into my home just made sense.  Along the way, my reputation in the bicycle industry provided me with connections to vendors and manufacturers that can provide me with all the parts needed to get my clients anything they want.  Those relationships eventually brought Seven Cycles to contact me and offer me the ability to be a Seven dealer in Los Angeles.  Being a custom wheel builder primarily, having access to Seven’s world renowned custom bicycle frames has been icing on the cake.  Having been in this business as long as I have I know that the way clients interact with their bike shop has changed, I hope to differentiate myself by offering the most complete, personal and attentive bicycle shop experience I can.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being a non-traditional bicycle shop has made access to certain brands or vendors difficult, the industry at large has been slow to adapt to the changes happening in the way people buy bicycles and accessories.  Many companies embrace what we are doing and see the future in service focused and specialty retailers like Diablo Wheel Works.

Diablo Wheel Works has also struggled to gain exposure, not being on Main street means that I do not get the benefit of foot traffic and the business that comes with it.  So far my clients come to me because I have done work for them in the past or from recommendations from clients both new and old.

Please tell us about Diablo Wheel Works.
Diablo Wheel Works is a bicycle service center and specialty retailer of Seven Cycles and custom built wheels.  I am known for my no-nonsense and direct approach to solving bicycle related problems, my attention to detail in building wheels and servicing bicycles and being an attentive service technician.  I am most proud of the way in which my client base has grown, it has been through both my reputation of doing quality work and referral by my customers.  What sets Diablo Wheel Works apart is our location, our level of service and that I welcome each and every customer into my home.

If you had to go back in time and start over, would you have done anything differently?
I don’t think I would change a thing.

Contact Info:

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • #GirlBoss: redefining what a boss looks like

    Too many of us grew up only seeing one kind of boss or leader in the media. The lack of representation...

    VoyageLA StaffJanuary 16, 2019
  • LA’s Most Inspiring Stories

    Every neighborhood in LA has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageLA StaffJanuary 15, 2019
  • The Thought-Provokers: Celebrating Artists & Creatives

    LA has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    VoyageLA StaffJanuary 14, 2019
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    VoyageLA StaffJanuary 14, 2019
  • Portraits of Love

    Love is the most powerful force in the world. It uplifts, inspires, gives strength, spreads happiness and keeps us going. We’ve...

    VoyageLA StaffJanuary 8, 2019
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of LA’s most gifted beauty professionals. View this post on Instagram Glow...

    VoyageLA StaffJanuary 7, 2019
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in LA. From newer, technology based media like photography and digital art to more...

    VoyageLA StaffJanuary 3, 2019
  • The Influencers

    VoyageLA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    VoyageLA StaffJanuary 3, 2019
  • #LACreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    VoyageLA StaffJanuary 2, 2019