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Meet Ryam Teran of Wild [&] Whimsy and The Wild [&] Whimsy Foundation

Today we’d like to introduce you to Ryam Teran.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I came into the children’s fashion industry by pure chance. A friend introduced me to her designer friend when I was looking for special dresses for my two daughters to wear at my eldest daughter’s adoption ceremony. One thing led to another and I started working for the designer. I began as a stylist and then moved into creative directing photoshoots and eventually found myself designing and assisting with production. I loved every part of my job, but when my third daughter was born, the work schedule and travel demands became too much to manage with three young children so I became a stay at home mom. I also loved being home, but like the true creative that I am, I began feeling the itch to create again so I began Wild [&] Whimsy.

What started off as me sewing accessories at my kitchen quickly turned into a complete children’s clothing brand, with matching women’s pieces. As the brand grew, I developed a burning desire to use our adoption story to raise awareness and lend my voice to the conversation around Foster Care and Adoption, but in order to protect my daughter’s privacy, I kept it to myself. Fast forward several years to Christmas of 2018, after many conversations as a family and a full blessing from my daughter, The Wild [&] Whimsy Foundation was born with our first initiative that resulted in us donating 75 Christmas dresses to the little girls of a local foster family agency. Today, our current initiative, the #iAmBRAVE✨ campaign is to create BRAVE bags filled with basic necessities and a teddy bear named BRAVE for children being who are being newly placed in foster care. We also have a new summer collection launching in May!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This has been an 11 years journey filled with lots of obstacles and delays. Financial struggles, production mistakes that cost us thousands of dollars, and of course, all the struggles attached to being a working mom of four with big dreams!

Please tell us about Wild [&] Whimsy and The Wild [&] Whimsy Foundation.
Wild [&] Whimsy is a love letter to my daughters, and now, my son. It’s a brand that believes in the unapologetic celebration of childhood magic. Our motto is that every day is a special occasion with your child so there’s no need to save the special clothes – wear them every day! We specialize in American made, heirloom quality pieces without the hefty price tag. We also create matching mommy & me items that can be worn several different ways. I am most proud of the consistency and integrity behind the brand. With the ever-changing trends, we’ve stayed true to our core, while still creating relevant pieces! We are environmentally conscious and only use dead-stock fabrics. We source, design, and manufacture everything in LA. And of course, now, there’s our foundation that exists to Raise Awareness, Resource Families, and Restore some of the childhood magic taken from children in foster care.

Is there a characteristic or quality that you feel is essential to success?
I think it’s a toss-up between patience and authenticity.

I’m a wife, advocate, and mom trying to raise my babies the best I can while simultaneously chasing purpose and my dream of creating a lifestyle brand that will stand the test of time. Needless to say, juggling all those balls means things go a lot slower than I’d like them to, but I find that my customers appreciate the journey and aren’t just following along for the “clothes”.

With social media being the driving force behind my sales and the main conduit through which we spread awareness for the foundation, its so easy to lose sight of who you are and just do WHATEVER it takes to attain a “following”. Our growth has been very slow, but it’s solid. Our customers are extremely loyal and I believe it’s because people can see that our brand has a heartbeat and it’s not just about making money.

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