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Meet Rupa Hulet of PUR Total Fitness

Today we’d like to introduce you to Rupa Hulet.

Rupa, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
I was a single mom at a very young age, so in order to provide for my kids, I started software coding at 21 and that led to a 22-year career in Information Technology. I not only excelled in this field, but had fun along the way, and ended up taking the leadership route as my career path. Most of my career was in retail technologies and I eventually took a position as a Vice President of IT Corporate Services as my last IT journey.

I always wanted to stay fit, so I always found time to exercise, but eventually found a passion for Rock Climbing in 2006 and that soon became my sport. It was physically and mentally challenging and took me to so many places in and outside of the United States, and connected me to a community of nature-focused people. It became all I wanted to pursue. Needless to say, starting this sport at 31 took it’s a toll on my body as I dove in fast and hard and continued to challenge myself.

A shoulder injury in 2011 just from overuse of certain muscle groups led me to take up yoga as a means to re-balance my body back out. I found it complimented my sport very well, keeping me strong and balanced in my body and mind. I soon got my 200 Hour Yoga Teacher Training and Yoga Sculpt Training and begun teaching right away. It was so great to see others benefit from what I’ve learned and enjoyed my classes. My style just evolved as I taught what resonated with me.

The next evolution of my fitness journey then started at 42. I was an active athlete for so many years and I just simply couldn’t understand why parts of my body were not toned, and fit (specifically my butt). I ended up re-thinking that weight training could be an option for me. I was always one of those people who thought weight training would lead me to become bulky and hulky and that just wasn’t for me. But I got in touch with a personal trainer through a friend of mine and told her what my goals were. This person was in her 50’s and looked incredible. But more than that, she was an entrepreneur and inspired me on many levels, so I signed up. On November 1, 2017, I started weight lifting. Not long before I was convinced to do a Bikini Bodybuilding competition (I never even knew what that was before) after 16 weeks of training.

My body fat went from 19.5% to 10% and I felt confident and great. To my surprise, I won two categories, Novice, and Open. I went to compete in 5 more competitions in 2018, earning my Pro status, competing as part of Team USA in Korea, making my Pro Debut at the Natural Olympia… all in my first year. I was having so much fun and felt the MOST confident I had ever felt.

This experience really got me interested in the science of training and nutrition. People were amazed by my transformation and kept asking me how I did and if I could help them. I also realized how geeked out I was by learning about the training, muscles, and nutrition and how they interact for optimum aesthetics, strength, and/or performance. This led me to get my personal trainer and athlete nutrition certification.

In my corporate life, my company was re-organized, and I was let go around this same time, leaving me with time to re-evaluate what I value, what I want to do and to find my purpose. After a few months, my husband Matt and I pulled the trigger and made a decision to open up a yoga and fitness studio called PUR Total Fitness right next door to the indoor rock climbing gym that we climb at, Rock City Climbing in Anaheim, CA.

Together now, my husband Matt Hulet and I teach yoga, train clients who want to get fit and strong or lose weight, provide meal guidance, and coach climbers. Our business opened up in April 2019 so we are still very new.

Has it been a smooth road?
When you start a new venture, you have to learn along the way and of course you will run into roadblocks. We currently don’t have a store front so attracting new customers has been a challenge. But we are working on resolving that.

Our member growth is also not where we need it to be. We have run social media promotions on Facebook and Instagram, did print adds and just started a Groupon.

So let’s switch gears a bit and go into the PUR Total Fitness story. Tell us more about your work.
PUR Total Fitness is all about using what we know to help people reach their individual fitness goals. Most of our clients are either looking to lose weight and get fit, or to become better rock climbers for competitions or for outdoor climbs.

We offer 1:1 personal training which comes with a meal guidance plan personalized for their body type and goals; yoga an fitness classes, and coaching for rock climbing.

What other studio offers customers help in eating the right way?

How do you think the industry will change over the next decade?
I believe that the current Fitness trend will be more emphasis in Health and Wellness in the next 5-10 years. Which is why I believe incorporating Yoga and Nutrition will be a good mix of offerings.


  • $20 per drop in yoga or fitness class
  • $100 per month for unlimited yoga or fitness classes

Contact Info:

Image Credit:

Matthew Hulet, Brett Seeley, Sharon Lewis, Chris Douglas

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