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Meet Roza Sinaysky of Moody Roza in West Hollywood

Today we’d like to introduce you to Roza Sinaysky.

Roza, before we jump into specific questions, why don’t you give us some details about you and your story.
I moved to LA six months ago from another vibrant and sunny city, Tel Aviv. I’ve been working in the fashion industry for over 15 years, my job took me to many exciting places around the globe. It started with studying fashion in London, to moving back to Israel to start my own company and travel around the world for international fashion weeks and events and now I am in LA, bringing some European chic to the laid back Californian style.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the reasons I relocated to Los Angeles is because things went (thank God!) smoothly for me, I am beyond blessed to have incredible local friends who are supporting every step of my way. For the past five years, California has been my happy place. The life here is so laid back and people take their time to enjoy life. It took me a while to learn how to slow down as I am used to a much faster pace but I must say taking things slow is really growing on me. Thank you, California I am now stress-free!

We’d love to hear more about your work.
I am a proud creative multi-tasker, it started with my passion for styling and working for magazines, I worked for all the major publications such as Vogue and ELLE, I have my own blog www.moodyroza.com in which I share my fashionable adventures from around the globe, discovering and promoting young talents. I also create content for fashion and lifestyle companies and consulting young brands, and producing fashion events such as pop-ups, trunk shows and press days.

I am a huge supporter of Israeli fashion, I work with Tel Aviv Fashion Week and spreading the word about our talented designers. This is why I came to LA, I want to be the connecting point between Israeli designers and the American market. I worked very hard since I was 17, I reached all of my career goals, I dreamt big and I made it happen all by myself, I got to work with the most powerful people in the industry just by being ambitious, and now I get to share my experience and knowledge with young designers and aspiring journalists and bloggers, I think I am most proud of the fact I can teach and inspire others.

What moment in your career do you look back most fondly on?
I proud to say I have a few:

1. Working for Vogue with my style icons Lucinda Chambers and Mario Testino.

2. Dressing members of the Royal Family.

3. Working with major luxury brands such as Chanel and Louis Vuitton.

4. Being in charge of international press at Tel Aviv Fashion Week.

5. Being part of an amazing Jewish community and help Israeli and Jewish designers reach their goals through my blog and social media.

Contact Info:

Image Credit:
Photo by Liya Geldman and Mark Preston

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