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Meet Roxanne Magana of Heart of Gold Planning

Today we’d like to introduce you to Roxanne Magana.

Hi Roxanne, so excited to have you with us today. What can you tell us about your story?
Heart of Gold Planning grew as a passion project. I have always enjoyed fashion, interior design and making people feel good. I enjoyed designing and styling events for my friends and family. It wasn’t until the pandemic that I realized I could turn this passion of mine into a business that can be shared with so many others. Yes, larger events were restricted but I felt like the pandemic shed light on how much there is to be grateful for. A picnic is a great way to celebrate a birthday, an anniversary, or just one another, safely outdoors. Most of my picnics have been people surprising a loved one, and their reaction to it makes it all worth the hard work. I have met the kindest people through my work, and every time I get a booking or a follow I do a little dance of joy. It makes my heart so full to be part of special moments in people’s lives. From just because picnics to surprise engagements, pregnancy announcements, birthday celebrations, we want to make all the little moments special. Another favorite of mine is drive by events and movie nights. The pandemic has taken so much from people, it’s nice to be part of bringing a little joy and celebration for special events like baby showers, gender reveal, bachelorette celebrations, birthdays, engagements, intimate date nights. I take care of everything from balloon garlands, rentals, florals, you name it. My goal is to own my own creative space for storage and a showroom. I want to host workshops for other creatives like myself, host movie nights and so many more events! More inventory of course. I would love to designs a line of merchandise as well. Very excited to see what the future hold for HOGP.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Right now, the challenge for Heart of Gold Planning is I am a team of one. I am my own photographer, accountant, web developer, social media consultant, creative director and I do a lot of the physical labor myself. I do this all while working my full-time job. I have been really blessed to have family and friends help out when they can. Heart of Gold Planning is growing so rapidly, it becomes a little difficult to do it all on my own. I hope to have a team one day.

Appreciate you sharing that. What should we know about Heart of Gold Planning?
Heart of Gold Planning is based out of Bell Gardens, CA. We are your one stop shop for anything event-related. We specialize in luxury picnics, movie nights, micro weddings and rentals, etc.


  • Picnics start at $275
  • Movie nights start at $325
  • Rentals start at $35
  • Proposals start at $350
  • Balloon garlands start at $20 per feet

Contact Info:

Image Credits

Rafael Orellana

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