Today we’d like to introduce you to Roxanna Diaz.
Roxanna, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
For as long as I can remember I have aspired to be like my father. A strong, generous, resilient hustler and provider. He came here as an “immigrant” with nothing and built what to me will always be an empire. An empire of wisdom and leadership.
I found myself in leadership positions throughout the first decade of my career and in 2013 I landed the job of my dreams. I left my job as a part-time key holder and started working for a celebrity herbalist/ metaphysician as a full-time cashier. For the first time in ten years I found myself in a non-management role. I put my pride aside because as a single mother and sole provider to my child, my father and mother recently laid off and past due bills, I needed this job more than ever. The fact that this position was in synchronicity with my new spiritual journey and vegan lifestyle was an added blessing.
A couple of weeks into this position I was asked to be the store manager. A couple of months later I was asked to manage a new retail location in the state of Virginia and a couple of weeks after, I found myself boarding my flight to VA as the new Executive Director of the company with a personal assistant. Sometime into this position I thought to myself, “If I can run this entire company, why not run a company of my own?”
In May of 2014 I registered by own herbal company, Casa Papalotl. The very beginning of it all was slow and came to a hiatus when I became pregnant. I took the first job that called me back and resumed the 9 to 5 work life. After a two year hiatus and the birth of my second child, I started a new journey as a Birth Doula which inspired many of the products now carried at Casa Papalotl. Today, I simultaneously run Casa Papalotl and Doula Vida Birth Services.
My inspiration lies in the resilience of my father, mother, grandmother and ancestors. As I walk this journey I am constantly telling you a story through my products. I seek not only ancestral healing for myself but for others and I do that through the connection of plants and people. The same empire my father built for me, I am building for my children.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In entrepreneurship, it’s never an easy road. If I’m completely honest with myself and all those reading right now, this journey has brought me feelings of insecurity, being unaccomplished, being stuck, sadness, grief and anxiety.
I thought leaving my job would be liberating and that it would open up doors I couldn’t walk through before. Instead, I found myself at a pause where my creativity and productivity were at a flat line.
We, I, am so programmed to believe that a job is stability and the only professional accomplishment. I spent nearly three months beating myself up. Not realizing that these were growing pains and that pause had a reason.
As a single mom I was accustomed to being the strong one. As a doula and healer I am the space keeper. I do the holding and I give strength. Allowing myself to be loved, helped and vulnerable is new to me. Entrepreneurship takes a lot of love, help, patience and vulnerability.
I am grateful for everyone that has shown up for me during my journey with Casa Papalotl and birth work. Whether it’s been emotional support, client referrals, simply listening or making a purchase or a social media shout out, advice etc. I see you, I appreciate you and I love you.
Please tell us about Casa Papalotl & Doula Vida Birth.
We are an all-organic and cruelty-free herbal company based out of Los Angeles. Providing quality herbal teas & remedies for Womyn, children and families in our community.
All products are handmade in small batches to ensure quality and freshness. Reclaiming and sharing the medicine of our ancestors since 2014.
What we are primarily known for are our unorthodox product names. It is our unique way of engaging our clientele.
What I am most proud of as a company and simultaneously sets us apart is our ability to organically create relatable stories through our products. Our journey is your journey.
Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory is definitely spending time with my father when he took me to work with him. He would say nothing and I watched. That’s how we bonded.
- Address: Echo Park, Los Angeles, CA 90026
- Website: www.casapapalotlherbs.com / www.casa-papalotl.myshopify.com
- Phone: 3234046836
- Email: Casapapalotl@gmail.com / email@example.com
- Instagram: @Casapapalotl
- Facebook: https://www.facebook.com/casapapalotl/
- Twitter: https://twitter.com/CasaPapalotl
Karissa Raya, Marissa Nicole, Perla Farias