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Meet Ross Lucivero of Verndale in Culver City

Today we’d like to introduce you to Ross Lucivero.

Ross, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It was a bit of a winding road to get where I am today. I got my degree in Mechanical Engineering and worked for a Software company in Boston (where I’m originally from) out of college that made products for engineers. That was my intro into the world of enterprise software. After that, a friend of mine had asked me if I wanted to start a small agency with him and another friend who were freelancing at the time. It sounded excited so we started our little company and worked on a mix of consulting projects as well as our own products. This was back around 2005, so the generation of the internet we know today was just getting started. There was a lot of excitement around online communities, sharing user generated content, etc. Fast forward a handful of years and we had sold one of our creations; a video game community website centered around the Nintendo Wii (that had just come out) to a major video game publisher. After the exit I had decided to look around at the job market as I hadn’t worked for anyone besides myself for almost 8 years. I eventually landed at Verndale (still in Boston) where I was leading the project management practice. In 2015 Verndale expanded their footprint to the West Coast by the acquisition of a smaller agency in Los Angeles. After back to back record setting snow-fall winters on the East Coast, I decided it was time for a new adventure. I’ve been in LA since 2015 and absolutely love it.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
What’s the expression? “If it was easy, everyone would do it?” All in all it’s been an amazing journey. I’m incredibly grateful for all the opportunities and great people who have helped me over the years. There have certainly been some challenges along the way. The ones that stand out are the initial struggles of starting your business. The fear of not knowing where the next pay check is going to come from, the stress of knowing people depend on you to figure it out, are all things that keep you up at night. The 2008 recession was a big grind. We were literally days away from signing the biggest deal of our company’s history and it evaporated overnight when the economy collapsed. I learned a lot from that time and was glad to have gone through it, regardless of how many sleepless nights there were. Most recently uprooting from the East Coast and moving to the West Coast was both exciting and a bit frightening as well. Leaving behind your family, friends, network and support system can be a bit overwhelming. Luckily I have an amazing wife who was with me on the journey.

So, as you know, we’re impressed with VERNDALE – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are one of the largest independent agencies in the customer experience industry with three offices in two countries and over 125 people. While our focus has evolved over the years, one thing has remained constant: We exist to help brands grow by creating and optimizing the best digital experiences for their consumers.

I’m most proud of the amazing people we have at our company. It’s extremely rewarding to work with people who always push you to be better, to learn more and provide more value to our clients. What sets us apart from others, is our holistic approach to creating the best customer experiences. We have deep roots in technology but understand the customer journey from all touch points. Usually companies have a focus on a single area of discipline. It’s very inspiring to work at a company that can draw on so many areas of expertise.

So, what’s next? Any big plans?
I love the tech community in LA. There’s so much going on when it comes to VR/AR, crypto currency, IoT; the list goes on. I’m looking forward to getting even more involved in the community, some upcoming speaking engagements and continuing to learn from all of the talented people around me.

Contact Info:

  • Address: 100 Corporate Pointe
    Suite 120 Culver City, CA 90230
  • Website:
  • Email:
  • Instagram: verndalebos
  • Twitter: verndaletweets

Image Credit:

Dan Gillan

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Michael Lucivero

    September 18, 2018 at 18:42

    I’m mightily impressed Ross…Continued success!

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