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Meet Rosie Gold

Today we’d like to introduce you to Rosie Gold.

Hi Rosie, so excited to have you with us today. What can you tell us about your story?
It was a bright and sunny day in LA. Tuesday to be exact.

Much like the day before, much like the day would expect to be the next.

I was on my usual metro train ride to El Segundo, CA to sit in my cubicle and continue to slowly kill my soul in the ever so prestigious company of Boeing. I could feel it, in the depths of my soul, that my spirit was dying a little more and more each day I stepped foot on that campus.

“Is this what the next 30 years of my life will look like?” I asked myself.

I just could not live with that. I did not want to look back on my life with regret.

For as long as I can remember, I had a strong curiosity and interest in hair, and I had the undying desire to follow my heart’s passion and dream of doing hair. Even if that meant leaving behind the security and dream of many.

I just had to listen to my inner gut feeling – defying everyone around me and everything that ever made practical sense to anyone.

I had gone through college, obtained a bachelor’s degree, and landed myself a job that could only be dreamt by many. But it wasn’t enough for me. It wasn’t my heart’s calling. It wasn’t MY dream.

I just had to listen to myself and take the risk. This inner calling had been poking at me at a young age.

I went from $30/hr to less than $10/hr in a matter of seconds. But I was happy. I knew the road ahead would be long and hard but in my heart, I was happy. I was excited. I was alive again. I was excited to go to work every day.

To smell the scents to feel the feels.

To make the mistakes, to learn, to grow.

I was fully interested and fully invested. This is what I wanted to do all along.

For as long as I can remember, this path always called for me. But I never had the support or guidance to try to take risks to explore or to learn. It was always taught and preached to stay safe and travel the road most traveled. Follow this formula to “success.” And that’s what success means. That’s what success meant to my upbringing.

But I had to follow my own path to my own definition of success.

Thus I dropped everything and left it behind in order to cultivate my own life and future.

Needless to say, taking risks has played a huge role in my life and career. And with that, I leave you with “the risk you’re afraid to take could be the thing that changes your life.”

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Roads most worth traveling and exploring are hardly ever smooth. Where is the fun and interest in a smooth road? There are so many struggles I’ve had to deal with but I would say the biggest struggle is the one built inside one’s mind – from imposter’s syndrome to self-doubt to insecurities and the comparison game.

Once you can understand that and separate the emotional from the logic, it can be a lot easier to move forward and grow.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Soaked In Bleach Boutique Salon is a hair salon and creative space where most typically we specialize in hair transformations and, well, soaking hair in bleach. On any normal day, we tackle naturally dark-haired clients wanting to go blonde or in the realm of blonde. The current desired aesthetic that our clients reach for range from a full global bleach out (where the roots to the ends of the hair is bleached out), to a dimensional ombre (a softer grow out with a lower maintenance upkeep), to a balayage (even more dimension than a dimensional ombre and even less maintenance). In addition, we offer hair extensions (sewn in hand-tied wefts and k-tip) and texture modification services (Japanese straightening and Brazilian Blowout).

I am most proud of working through this pandemic and coming out stronger than ever before. Before the pandemic, I was a commission stylist at a salon but once the pandemic hit, I took a risk with my partner to open a whole new salon and I became my own boss. Instead of sitting around waiting for a few months when there was a stay-at-home order, I decided to do the best I could with what I had. Of course, it would be so much easier and relaxing to take some time off and sit around and pick up a new hobby, but I decided to create a whole new business instead. I am really excited to see where this will take us. I especially love the fact that the space is not just a salon but a creative space as well that can be utilized to feature other forms of art such as musicians and DJ’s or even hopefully tattoo artists. The possibilities are endless, and we love embracing the creatives.

Is there any advice you’d like to share with our readers who might just be starting out?
When working on something that speaks to your soul, you will be successful because it is something you have a passion and interest for. If you are interested in that one subject, you will put your all into it because you love it so much.

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Image Credits:

Ryan Murray

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