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Meet Rosedaveia Howell

Today we’d like to introduce you to Rosedaveia Howell.

Rosedaveia, can you briefly walk us through your story – how you started and how you got to where you are today.
I was struggling with deciding whether to take down my locs (which I had for 12 years) or to keep them in. The realization that I was only keeping them in because I was afraid of what people would say about my natural hair hit me. I decided that it was not a substantial reason to keep them in. I originally got locs to avoid detangling my hair because I was what we call “tender-headed”. As I grew older, I became curious about different styles. I really wanted to experiment with my hair, but I was questioned by people if I would be able to manage my hair because I have a 4C curl pattern or what they called “nappy hair”.

I struggled for years, and after finally taking the plunge and taking out my locs, I realized that there were many people facing the same struggle of feeling insecure about their hair. I began my journey as a brand ambassador with the intent of showing people that our hair is desirable, and is not to be hidden. A lot of people hide their hair, and even still relax, and chemically process their hair because they feel that their hair has to be a looser texture to be accepted. I am hoping to expand the representation of people with more coily textures and to be a positive example that shows that our hair is beautiful too.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Struggles along the way included not gaining the same exposure as other natural beauties with looser textures. Coily textures are still trying to fight the misconception that looser curls are better. I noticed that posts, where my twist outs made my curls look looser, did better than those that showed my hair minimally manipulated. I struggle with maintaining the same interest from my viewers when my hair is closer to its natural state, but my exposure is still growing.

We’d love to hear more about your work.
I am a brand ambassador for hair companies and I use their products to show 4c naturals that there are products on the market that will work for their hair as well, so they can achieve looks that are trending.

What were you like growing up?
I have always been an out-going “girly-girl”, as I’m sure everyone in my family would say. I always loved anything to do with makeup and hair, so I’m not surprised I am finally embarking on my journey of interest. Growing up I was always a very jovial kid that enjoyed making other people laugh. My friend’s favorite thing to say is “you play too much” because I am always making jokes. I am such a people person and being in this field has allowed me to meet and work with so many new people and its amazing.

Contact Info:

Image Credit:
Hanna Leka

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