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Meet Rory Rockmore

Today we’d like to introduce you to Rory Rockmore.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
At one time I was working at MTV Networks in New York as an Art Director, moonlighting as a fashion blogger for then, MTVstyle. Aside from reporting on fashion shows (and parties), I would profile individual designers and stylists. The stories were centered around celebrities who were wearing their work and how the connection occurred. It sparked something in me.

I knew there was a greater purpose to what I was doing beyond a blog post with some SEO-friendly headline and cute reaction GIFs. Years later, one late night at The Rusty Knot on the West Side Highway as I was drunkenly unpacking my dreams with a friend she just kind of snapped. “I can’t listen to this anymore! JUST FUCKING DO IT. No one cares.” she told me — as this wasn’t the first time she’d heard my spiel. She proposed me having everything I needed to launch by the next day.

I definitely thought she was nuts, but I also knew she wasn’t wrong. I had initial concepts, a hangover, and a spark note-business plan ready to go late the next day. A few months and some Youtube Shopify tutorials later I launched my brand with only three nameplates, I called my ‘Hardcore Daddy Paradise’ Collection.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The most difficult part about starting my business was just that; starting it. I needed that little kick in the keister. Although my friend’s quick advice may sound cacophonous, I believe there is something to metaphorically attending The School of Just Fucking Do It. Remember the only person keeping track of you is you, and you’ve got to start somewhere… anywhere. I found importance in remaining ambitious, realistic, and agile. Speaking from experience, you’re already ready. Business is never going to be a totally smooth road and if it is… SOMEONE SHARE THE SECRET, PLEASE! I’ve learned to take things as they come and smooth them out as I go.

Was production a breeze? Well, I didn’t grow up in a gold factory, and I’m not moving 10K units at a time (yet).

Is marketing straight forward? *shakes head sarcastically and slowly.*

And how do you know what to price things? I’ll tell you this — you only screw up invoicing on your first major collab once, believe me. I turned my L’s into lessons.

We’d love to hear more about what you do.
RORY ROCKMORE is based out of Los Angeles with production in both New York and L.A. I specialize in gold and have become most favored for my custom work. I’ve watched my brand evolve over the last two years to its current place where customs are our main focus. It wasn’t part of my initial plan so much as it’s the way the gold flakes fell. Making custom pieces gives me such a high. I got to make a friends wedding bands this year which still kind of blows my mind. What sets me apart from the rest is my attention to detail. I have a formal background in graphic design, and it’s definitely present in my gold work.

I have proud moments frequently and as a sole proprietor in business, it’s most important to celebrate your own wins. There’s no one to pat you on the sweaty back after sprinting across town in the wrong shoes during rush hour to hand deliver a custom for Nicki Minaj that was produced in less than 15 hours for a video shoot. I’m most proud to know I’m serving my purpose as a vessel of gilded finery — making people feel all the feels when wearing my pieces. I certainly didn’t invent the custom nameplate but I sure as hell can make your dreams of custom gold come true.

What moment in your career do you look back most fondly on?\
Estelle, to be honest. ‘American Boy’ aside, her ‘Shine’ album was part of my daily soundtrack when I first moved to New York. I’ve been a huge fan of hers forever. I went to see her perform at the Grammy Museum in Los Angeles and when she walked out, I saw she was wearing my chain. Cut to me exploding into a pile of gold dust right there in my seat.

What do you like best about our city? What do you like least about our city?
Coming from New York, I had a difficult time adjusting to the lifestyle switch in L.A. A tale as old as time. For me it was important to find things I liked here and focus on them and that started happening the day I stopped comparing the two. I love Downtown L.A. so much I could explode. I’ve lived here for the last five and a half years and watching the landscape evolve has really been incredible. Downtown is so rich with history and abundant with opportunities in fashion and jewelry, it’s a great feeling to be a part of it. Plus, bitch we just got a Shake Shack!

Contact Info:

Image Credit:
Robin Roemer, Monte Christo, Pavielle Garcia

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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