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Meet Roger Cruz of RCV Media in South Gate

Today we’d like to introduce you to Roger Cruz.

Roger, can you briefly walk us through your story – how you started and how you got to where you are today.
I always wanted to film and edit video content but never thought I could make a serious career out of it until fairly recently. I wasn’t satisfied with a 9-5 lifestyle and decided to explore other options. During my journey, I have met several content creators who have followed their dreams and are living out their goals so I decided to take the risk and go for it. I dropped out of University, quit my 9-5 job and took out a loan to buy my equipment. Ever since I made the jump I’ve worked with many businesses, artist and entrepreneurs and have learned from multiple mentors. One of the most important things I’ve learned is that you create your own reality and have the power to achieve unbelievable things. Life is too short to live it in a mediocre way. Even with these realizations, I’m still in the process of learning and growing as a content creator and overall as a person.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Pursuing anything meaningful is hardly ever a smooth road, especially any entrepreneurial endeavor. I always believed that if you’re going to have hardships and struggles in life regardless of what you do, might as well make it worth it and pursue something you believe in and love. There were many difficult yet defining moments that dictated my success in following my truth. Dropping out of university and leaving my full-time job were two of the hardest things I have had to do these past four almost five years. One tip I can give to anyone reading this is that there is absolutely NEVER a “right” time to make these sacrifices, the right time is created by your actions and reactions when making these decisions. They were leaps of faith that I knew I had to take in order to pursue my goal of owning a production company. All the nuances of owning a business such as acquiring customers, building relationships and being profitable are solely based on how hard and smart you work and things somewhat within your control, which is why I don’t list those as “struggles”.

The final and toughest struggle that I continue to deal with is my mind. My mind is my biggest asset but also my biggest enemy. Self-doubt and overthinking are some of the mental hiccups that come up every now and then. I always give myself positive self-talk and listen to artists such as Nipsey Hussle and Russ who rap about overcoming struggles and succeeding regardless of the obstacles. That usually does the trick.

Alright – so let’s talk business. Tell us about RCV Media – what should we know?
I am a content creator and offer video services for small businesses, personal brands and artists. My ideal line of work is directing, shooting and editing music videos and anything else music-related.

I would say the key things that set me apart from others is my creativity when approaching a project. I see every project as a blank canvas where I can bring my client’s vision to life. Every project is unique and will require a different approach rather than always following “traditional” methods. Building relationships with my clients is also something I pride myself in.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There definitely have been a few key mentors I’ve had the first being Adrian Zaw, who took me under his wing when I initially dropped out of school. I started googling local businesses involved with drones and his website for Zaw Studios intrigued me so I reached out and started interning with him. He showed me the ropes of videography and key fundamentals to running a business. I worked with him for about 1-2 years shooting real estate, weddings, commercials, short films, sizzles, etc. The second key person was Israel Gamburd who is a CEO of his own mobility company as well as other business projects. I learned a lot from him because he was so innovative and constantly improving the company’s workflow. I gained a lot of knowledge working with him and being a part of the company’s growth. This company gave me hands-on experience with decision making and optimizing workflow.

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Image Credit:

Rosario Briseno, Jianne Pingul

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