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Meet Rochelle Webb of Optimist Made in Manhattan Beach

Today we’d like to introduce you to Rochelle Webb.

Rochelle Webb is an experienced global marketer with 20 years of experience. After working for some of the world’s largest blue chip companies as an underdog herself, she decided she wanted to encourage and provide more opportunities for others and Optimist Made was born.

Frustrated by the ongoing reality that really interesting start-ups were dying on the vine because they were under-funded and under-resourced, she realized she could fix that and she started with fashion being that it is the largest segment of online spending.

Optimist Made was designed to create more viable entrepreneurs around the world through providing unique opportunities to designers in underserved communities by selling their clothing and accessories on a US-based webshop, while also providing them the opportunity to train them through the company’s entrepreneurial program designed to educate them on scaling, building a better business model, and becoming a more powerful entrepreneur.

Optimist Made is a cause-inspired e-tailer that stimulates the “underdog” economy by investing financially in the growth of undiscovered global fashion designers. We also donate a portion of our profits to high potential charities in the markets where we find our designers, so we can continue doing our part in stimulating the global economy.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I am not sure that I have ever met an entrepreneur yet that says their journey was a ‘smooth road’, including myself!

Being an entrepreneur is incredibly challenging and incredibly rewarding when you get to celebrate a win. It is also humbling. Especially when you start your fundraising with friends and family. You can really see that tribe of loved ones that believe in you at the core, which is a constant reminder that ‘you got this’. If not for you, for that tribe that put their faith in you.

The list of struggles is ever-changing, but a few that come to mind are:

– Juggling the balance of maintaining your life day-to-day while pouring everything you’ve got financially and energetically into your start-up

– Inspiring an early team of employees to remain committed

– Seeing an endless pipeline of people you want to help coupled with the inability to scale quickly enough to extend that path to assistance

– Being the master of everything while maintaining a high-quality experience

We’d love to hear more about your business.
In short, here is our playbook:

Source: Product is sourced from around the world from undiscovered designers with very little overhead, therefore, we are able to re-invest into the development of the designers and charities from their local markets.

Activate: Harnessing modern day marketing skills and emotive storytelling, we merchandise and execute all of the marketing for each designer on the platform with the goal of capturing the greatest margin on each sale.

Donate: Our goal is to inspire amplification of highly productive charities, so we can maximize how many underdogs we can develop into thriving superstars.

Train: In order to provoke further stimulation of the global economy, we invest resources towards the education and development of our designers in order to evolve their businesses into larger ventures.

What were you like growing up?
I was a mini-version of my adult self. Seriously. It’s a little uncanny.

My form of play was to pull out a chalkboard and line up my stuffed animals and barbies and play ‘office’. I was the CEO and they were my workers and we spent our time making plans of how we are going to run a successful business.

I was eternally curious and a master networker. I was out there and I loved to learn. My dad used to call me ‘coach bag’ because I would never stay home. I would leave for school on Friday morning with an overnight bag and come back home on Sunday night after bouncing around from one friend’s house to another.

I was outspoken. I stood up for what I believed in. I knew early on that I wanted to be seen and be heard.

I was driven and a go-getter. No was not an answer that I responded positively to. If that was what I was told, I would often be known to find a different way to get to the same result. Many that knew me when I was younger would say that I was strong willed. I certainly harnessed the entrepreneurial spirit.

FOMO was my middle name. I never wanted to miss a thing, so I could constantly be found over-extending myself in order to take advantage of everything that life had to offer!

Contact Info:

  • Website:
  • Email:
  • Instagram: optimistmade
  • Facebook: optimistmade
  • Twitter: optimistmade
  • Other: linkedin/optimistmade

Image Credit:

@lovetrafficker_photo, @skinnyempire, @jennharrington

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