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Meet Rochelle Wall of Delightful! in Santa Clarita

Today we’d like to introduce you to Rochelle Wall.

Rochelle, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Delightful! was created in 2008 in my home kitchen, and now boasts a private home studio in the beautiful country hamlet of Green Valley, minutes north of Santa Clarita Valley serving LA and Ventura Counties. I am happily available for destination weddings!

Every day that I am able to “play” with flowers is like a dream. I am a 2nd generation California native, and I grew up with my mother’s beautiful California garden shaded by sycamores – I’ve always been familiar with plant and tree names, and have honed my love of all things floral and natural over the years into delightful!

My mantra is simple… never force a flower (or a laugh), let it instead show itself off in a flourish of petals. I encourage my clients to select flowers for their event that make them happy, colors that make them glow, & then allow my style & meticulous eye for details stand the test of time & trends for you infusing my romantically whimsical & naturally ethereal unique aesthetic into each floral arrangement.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The first 5 years of business, I worked out of my home, sporadically, while maintaining a full-time job.

In 2016, I was finally in a great place with my business, and able to leave my full-time job to enjoy my beautiful home studio and create full-time. Though it was frightening to leave the security of that employment, no decision has been more rewarding.

We’d love to hear more about your business.
delightful! is known for artistry, passion and attention to detail. I love the “weird” flowers – the more unique and rare, the better, in my eyes.

I specialize in wedding floral design. My ideal client is open to my vision for their wedding day based on their favorite colors, favorite flowers, scents and blooms that evoke emotion.

I’m not a one-stop-shop florist shop, and that means that I get to create specifically for each order, as opposed to picking whatever generic material that is floating around in my cooler.

Has luck played a meaningful role in your life and business?
I’ve been so lucky to work with some of my favorite people over the years. Each and every one of my clients over the years has become a good and loyal friend, and I’m so grateful for those connections.

Pricing:

  • Full-Wedding flowers start at $3000

Contact Info:


Image Credit:
Ashley Burns Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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