Today we’d like to introduce you to Rochelle Stern.
Rochelle, please share your story with us. How did you get to where you are today?
I have always had an interest in health and wellness and became further inspired by the healthy lifestyle of California. I am originally from Toronto, Canada and now live in Southern California.
Shifting from lifestyle choices to outright founding a company happened through a health challenge I faced.
West Coast Mint was founded as I battled chronic urinary tract infections (UTIs) that caused major pain and inflammation (otherwise known as IC). During my recovery, I was fortunate to have met some of the best health and wellness experts in both Western Medicine and alternative disciplines. Through these wonderful healers and extensive research, I was able to determine the root causes to overcome this debilitating illness.
During this challenging time, I found that there was a lack of consolidated information and I spent many hours researching instead of focusing on my healing. In addition to a clean diet, I found supplements to be an important part of the recovery process. I saw a need to create a company that offers high-quality supplements along with an information platform.
More importantly, I found a passion to help others going through similar issues. My company’s goal is to create awareness and help break the stigma about UTIs, bladder health, pelvic health and Interstitial Cystitis (IC). Getting the conversation going so we can help each other heal.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I had a lot of support from my wonderful family, friends, physicians, and practitioners, but starting a business from scratch is never smooth. It takes time to establish trust as a new supplement company and to educate people about the value of D-Mannose in general and the quality difference among various brands.
Something that I learned:
I assumed people with repeat UTIs would have already heard about D-Mannose, but that was not always the case. It was challenging to explain that something so simple can help to prevent UTIs.
You are never ready to understand how your life will change when running your own business until you make the leap! Your business becomes so much a part of your life that the ups and downs impact you directly.
So let’s switch gears a bit and go into the West Coast Mint story. Tell us more about the business.
West Coast Mint specializes in bladder health. It is estimated that 1 in 2 women will develop a UTI in their lifetime. Men can also be affected with this common health issue. Once you get a UTI, you are more likely to get repeat infections. It’s such a common problem, and I felt this is an important niche that is not addressed to the level it deserves.
I want to make sure my audience and customers have all the information they need to improve their bladder health. We are not just here to sell you supplements. We want our customers to be aware of the latest cutting-edge tests, special diets and other supplements that could be helpful depending on what their specific situation is.
The company has started the journey with a D-Mannose supplement, which is a natural and a hidden gem for UTI prevention – by battling the most common UTI-causing E. Coli bacteria. It is estimated that 90% of UTIs are caused by the E. Coli bacteria. How D-Mannose Works: D-Mannose is a naturally occurring sugar prevalent in many plants, such as cranberries, apples, and blueberries. D-Mannose provides a preferred surface for the E. Coli bacteria to attach to, preventing them from sticking to the walls of the urinary tract and bladder. The E. Coli bacteria are then removed from the body during urination.
D-Mannose also helps to soothe the bladder, reduce inflammation and promote tissue healing.
As a supplement company, we differentiate with end-to-end quality – from sourcing through to packaging. Our core belief is that consumers have the right to know exactly what they are consuming and the product’s point of origin. Our goal is to be transparent in an otherwise unregulated industry. You may not be aware, but the FDA does not require supplement companies to disclose where the product is sourced. They are only required disclose where the supplement was packaged/made.
Our Non-GMO D-Mannose is proudly sourced from regulated countries (ISO 9001), such as Ireland and packaged in a Current Good Manufacturing Practices (cGMP) facility in California.
As part of our Platform offering, we offer practical guidance so that people can take control of their health and gain their life back. Our platform promotes a multi-disciplinary approach including Western Medicine, Traditional Chinese Medicine (TCM), Naturopathy and other alternative and holistic disciplines.
Our goal: Transparency and informative approach to better bladder health.
We are very proud of the video we put together to explain how our D-Mannose works in an informative and lighthearted way. We are continuously featured in Vyond (the software used to make the video) as their highlighted video.
The inspiration for the company name and logo is based on:
West Coast – Healthy lifestyle inspired by the beaches and scenery of Southern California.
Mint – Synonymous with health, perfection, manufacturer of currency, serene color, refreshing herb.
Coin Logo – representing the value of your health as the most important investment you can make.
Has luck played a meaningful role in your life and business?
I believe success requires hard work, dedication, and perseverance but luck can be a factor since so many elements are out of your control.
In addition to the wonderful physicians and practitioners I work with, I feel very fortunate and lucky to work with an amazing supplier and manufacturer.
You never know how the market would respond and I am very grateful for the amazing support of my customers.
- D-Mannose Powder 50 grams: $29.95
- D-Mannose Powder 100 grams: $49.95
- D-Mannose Tablets: Coming Soon!
- Website: www.westcoastmint.com
- Email: firstname.lastname@example.org
- Instagram: @WestCoastMint
- Facebook: @WestCoastMint
- Twitter: @West_Coast_Mint