Today we’d like to introduce you to Robin Higgins and Aaron Alpert.
Robin and Aaron, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’m a comedian and Aaron’s a photographer. We first worked together on my book, ‘We Don’t Think You’re Racist: Soothing Affirmations From People Of Color’ which required us to take photos of 50 comedians of color making crazy faces. The photoshoot went so well we started doing other photo series together, we’d set up shop and take pictures of all the comedians that hosted shows at certain comedy theaters, or different improv and sketch teams around town. People started asking us if we took headshots, and after enough people asking we decided we might as well. Now our business takes headshots that are a little bit more interesting, more natural, and more dynamic than a lot of the stuff out there, and we continue to do our crazy comedy shoots as well.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Since we’re doing something we love, the most difficult part of the process has been trying to really turn it into a business instead of a passion project. We started already knowing how to take well-lit photos that look great and direct our models to get interesting and cool shots, but we had to start from nothing in terms of all our business stuff. Getting the right studio, buying insurance, quoting people prices, and all the other business stuff has been a huge learning experience. I think our biggest strength is that every month we sit down and really dissect all the decisions we made, and are brutally honest with each other about whether or not we made the right decisions, and where we want to go from there. Our biggest challenge we overcame was finding the right studio. We originally thought we had the best place for us, and even though we were happy with it, I had this compulsion to keep checking craigslist every day for new options. On a whim, I contacted a guy with a place really close to our studio we already had, and it turned out to be twice as good for a third of the cost. Moving in there was the day that our business became profitable, and we’re super happy in the space months later.
So, as you know, we’re impressed with Indigo Wave Headshots – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We do cool and interesting portraits and headshots. So many headshots are the exact same, everyone has the same generic smile or duck face. They’re lighted and photoshopped so heavily that every person looks like everyone else. We are really proud of the fact that our photos still fulfill all the headshot requirements that agents and casting directors want, but they still make the person look like themselves, including their personality. In addition, we have this philosophy that it’s fun to be a model in professional lighting, and since several hundred dollars is a lot for our customers, we want to make sure they get more than just headshots when they come in to see us. In every session, after we’ve gotten all the traditional headshots our clients need, we really open things up and take every other photo the person could possibly need. We’ll ask if they have any projects they need promo’s for, any online dating pics they need, or just any weird or fun pics they want to have. We have a huge prop closet to get people comfortable with being super expressive, and end up providing them with much more than just your run of the mill headshots.
So, what’s next? Any big plans?
We’re looking forward to opening up to corporate headshots and groups that need portraits. We are going to do all the portraits for WhatsaCreative, a podcast network http://www.whatsacreative.com/ Getting to talk with the network heads and create a company wide look that all their promo material will have is a really fun and rewarding process. We’d love to do more of that type of work in the future.
- 2 Looks – $300
- 3 Looks – $400
- 4 Looks – $500
- Address: 5176 Santa Monica Blvd, Los Angeles, CA
- Website: indigowaveheadshots.com
- Phone: 323-790-4902
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/indigowavestudios
- Facebook: https://www.facebook.com/indigowavestudios
- Yelp: https://www.yelp.com/biz/indigo-wave-headshots-los-angeles