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Meet Robin Ghermezi of LSG Honey

Today we’d like to introduce you to Robin Ghermezi.

Hi Robin, we’d love for you to start by introducing yourself.
After spending over 25 years in the high-tech industry, I wanted to take some time off and relax. One day in late 2013 when I was playing my favorite sport (racquetball) one of my friends asked me to help him out with his bee keeping business as he needed to take some time off for a surgery. Since I was not doing much at the time, I agreed to help him out for a couple of months while he was out. As I got more and more familiar with bee keeping, my friend offered me to sort of become a business partner. I decided to make a small business venture and have my daughter help me out. I started learning and watching as many videos as I could about bee keeping, Joined the local bee keepers association and started the LSG Honey. LSG is my daughter’s initial and the business is named after her.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has been somewhat of a smooth journey. The biggest satisfaction I get is educating people on honey in general. We sell our honey primarily through the Farmers Markets. I love to interact with people and have met people from all walks of life. Regardless of demographics, I am always passionate about educating people, whether it has to do with crystallization, Organic vs Non-Organic, pure vs infused and …

I also love to give back to the community. I present at various schools, garden societies, temples and private events to name a few.

My biggest challenge is sometimes getting up early in the morning on Saturdays and Sundays to attend the markets.

As you know, we’re big fans of LSG Honey. For our readers who might not be as familiar what can you tell them about the brand?
We operate a small apiary in San Fernando Valley where we produce local honey. One of our specialties is “Infused Honey” where we infuse our local honey with various extracts such as Lavender, Rose, Coconut to name a few.

I love attending the booths at Farmers Market personally so people can ask me any questions they like about our business and our honey production. The owner interaction goes a long way with consumers.

What’s next?
I don’t want to get big to the point where I lose contacts with the consumers. Farmers Markets have become part of my life and I look forward to going to work and meeting new people. I am gradually growing the business by engaging with select coffee shops and bakeries where they can use our honey in their product and sell our honey along with their product as well.

We also do special events such as weddings, birthdays, corporate events and Holidays. Although we don’t promote this aggressively, but we still get calls and we do our best to support it.

We do sell online and have on our radar to possibly engage with some local stores but I am a little bit cautious approaching their business due to the thin margin requirements and competition from big suppliers.

Pricing:

  • Average price per pound is $9.00 for natural, raw honey
  • Pricing for our infused honey is $10.00 per jar

Contact Info:

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