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Meet Robin Baskin

Today we’d like to introduce you to Robin Baskin.

Robin, can you briefly walk us through your story – how you started and how you got to where you are today.
I was always creative, even as a kid (I still have a construction paper skyline I made when I was ten hanging on my wall, but that’s another story for another day). As an adult, I ended up working in corporate healthcare in information technology. I always had a side hustle ‘making something’ just so I could fulfill that need to be creative. Fast forward many years and many creative iterations later and my side hustle was making jewelry. Even though I had tried many different things, and got pretty good at some of them, there was just something fascinating about transforming raw metal and stone and I knew I’d found my medium. About four years ago the company I was working for went out of business and I took it as my cue to take the leap and make jewelry full time. I have never been happier and there’s definitely no looking back. Sure, it’s a lot harder not depending on that paycheck but it feels a whole lot better to be doing something I love every day. As the old saying goes ‘better late than never’!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’m a one-woman show so in addition to hand-making every piece of jewelry, I’m responsible for all the business related tasks too. Some days it can be overwhelming trying to prioritize or even figure out what to do, like do I spend the day trying to take photos or updating the website or doing social media or all of the above? And those are only a few examples of all the other tasks that are always waiting. I usually end up making jewelry which means the other stuff takes a back seat and before COVID hit that was ok. I mostly do live events and artisan fairs and COVID has really impacted my business with all of those events being cancelled through the end of the year. Now those back seat tasks are more important than before and I’m trying to figure out the whole online/social media presence and how best to get my jewelry out there.

Alright – so let’s talk business. What else should we know about you and your career so far?
I am the business. Just me. Whenever someone buys my jewelry they are directly supporting the person behind the name. All of my jewelry is handmade by me and one of a kind. I have my own aesthetic and I think people see my work and say, ‘oh that’s Robin Baskin’s jewelry’ and that makes me really happy. I do my best to fabricate well-made pieces that stand the test of time.

How do you think the industry will change over the next decade?
I honestly think that even though COVID has forced a lot of small businesses out and that big online companies have thrived in spite of it, small businesses (or micro businesses like mine) are and will make a comeback. I think people like championing the underdog and I also think people appreciate dying arts and handmade things. You can’t get that personal touch or truly one of a kind piece made with love and care and passion with a ‘monster’ company. Sure, people will continue to shop with those companies for lots of things but when it comes to something precious and personal there’s nothing better than buying art, no matter the medium.

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Robin Baskin Designs

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