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Meet Robert Marquez of Choura Events

Today we’d like to introduce you to Robert Marquez.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up a Pastor’s kid as the oldest of four brothers and lived primarily between two small cities, Pacoima and Norwalk. Growing up in these multi-cultural environments is where I fell in love with music. Since my parents were building a church, they were always planning events and I was put in charge of programming “clean” music to boost attention whenever we would do outreach to the local housing projects. Little did I know this was a precursor to my career in events.

It all started back in 2005 when I was inspired by Dave Chappelle’s Block Party documentary. At the time, I saw how it was possible to creatively merge two things to bring people of all walks of life together; music and events. My love for music and curiosity about how events work was solidified through this documentary. I was sold! I called my buddy Robert Larmore who worked at a small event production company in Los Angeles and asked to tag along on some jobs – to be a sponge and observe the process.

From there I was asked to handle cleaning duties for the Latin Grammys Street Festival at Olvera Street as a crew member… picking up trash! This was VERY humbling to say the least but I had a lot of fun. I had no idea what I was getting myself into but knew events is what I wanted to do. I progressed from picking up trash, to freelance production gigs, to running lead operations for talent / stage management at various events and festivals for Jive Live. I had the opportunity to learn the venue side of the business when I took the position of Operations Supervisor at the LA County Fairplex. It was here where I learned how to be a part of a larger collaborative system at a location that operated 365 days a year! I knew I wanted to learn more and grow as a professional, so after three years at the Fairplex it was time for me to explore and try something  more risky. That’s when I met Howard Tabackman of Choura Events. Howard and I had previously worked together on a few projects so when he asked me to join the Choura team as a Project Manager under his mentorship, I couldn’t decline the opportunity.

Fast forward through a series of events and I progressed into an Account Manager role which I currently operate in. With key responsibilities in Sales and Production, my focus  is understanding and embracing culture. I have the ability to connect the vision of clients to guests and fans through creative builds.

I’ve been at Choura for three and a half years now and thoroughly enjoy what  I do. It’s been an incredible journey so far and a blessing to be able to serve people and their vision in creating memorable events!

Has it been a smooth road?
The road has definitely had its challenges, but the growing pains have helped me to evolve where I’m at now. Working with a team who have a long tenure in the industry has been a rewarding experience.

At times, I’ve shown my greenness and have had to learn things the hard way. Just when I think I have all the T’s crossed and the I’s dotted, issues from permitting to budget breakdowns can pop up. Through it all, what I learned from Choura Events president, Shannon Kelly is to always give your best and “KEEP PUSHING”.

We’d love to hear more about your business.
Choura is not your typical event company. I am able to offer a full array of services to my clients – custom design. fabrication, event rentals, flooring, tenting, and event production.

The idea of creating transformative event experiences is what drives the business model that we operate under. We don’t just rent commodities, we actually build events from the ground up. Our motto is “DON’T BE BORING” and we strive every day for a world without boring events.

Is our city a good place to do what you do?
LA is one of the best  cities in the world for this type of business. There is an event every day in any corner, venue, street, and building you can think of. LA can be a tough market but this is where to gain experience and grow as a person and a business.

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