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Meet Robert Lozano of Rawthentik Images

Today we’d like to introduce you to Robert Lozano.

Robert, can you briefly walk us through your story – how you started and how you got to where you are today.
So I’ve been asked this question quite a few times and most find it difficult to believe that when I gained an interest in photography I knew absolutely NO one into photography whatsoever. I know it mind sound cliché but I’ve always been intrigued by various types of art as long as I could remember.

I used to draw a lot in my grade school years and all throughout high school. When I got to high school dance really caught my attention, particularly Bboying (break dancing) which I still do every now and then. I used to like taking pictures of my friends and myself participating in shows and competitions, with a point and shoot of course.

Skipping forward a few years I had children and I love taking photos of them! One day I realized how much I love being behind the camera and the whole art aspect of photography. So I decided to research cameras that I could have more control over and purchase one. Since then I have been teaching myself with books, videos, and A LOT of practice. I progressively started getting more work for portraits, special events etc.

Photography has also help me get through some rough patches of my life and I find a sense of peace in this art.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This has definitely NOT been a smooth road. As I stated before I didn’t know where to start it was like learning a whole new language. At times I just wanted to give up and not even pursue photography at all. Other factors as well like lack of confidence, motivation, patience, funds, and time. But like always I didn’t give up! Thanks to all the available resources and social media accessible now that really helped me to grow and learn. What helped me the most was simply the hands-on experience and practice, practice, practice.

I feel the photography industry is one of the quickest markets in which to become displaced. Just because what you are doing today is working well does not mean it will carry the same success next year. If you put all of your focus on one thing, where will you be if it fails? You have to consciously break your mindset. Change is inevitable, and you must change what you are doing every once in a while in order to retain your popularity with clients. If you produce the same thing day after day, it will become boring and lose client interest. You do not have to set out each day to reinvent the wheel, but be prepared to make adjustments to it every once in a while.

Alright – so let’s talk business. Tell us about Rawthentik Images – what should we know?
My business name is Rawthentik Images which comes from Raw and Authentic. I am using my website and Instagram as a portfolio/gallery to view my work. As of right now, I am mainly focused on portraits, landscape, special events, and street photography. This past year I’ve been getting known for the canvas prints I been selling of local scenery.

What I’m most proud of is that I’m still progressing little by little and I’ve done it on my own. What sets me apart from others is that have various styles, adapt, and actually like to shoot different genres.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I think my two sons deserve A LOT of credit because they constantly motivate, inspire, create, and learn with me. Also along with some, friends, family, and strangers.

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