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Meet Richele Silva of Richie Designs in Long Beach

Today we’d like to introduce you to Richele Silva.

Thanks for sharing your story with us Richele. So, let’s start at the beginning and we can move on from there.
I’ve been designing greeting cards and invitations in some capacity for over 25 years. The letterpress version of my business started about 15 years ago after taking printing classes. I decided to combine my love of greetings and my love of printing together.

During that time, I worked in design / advertising and really got the amazing opportunity to learn the “business” of managing clients, creativity and production schedules. I don’t think I could do what I do now without that aspect of business knowledge.

5 years ago, I decided to take the plunge at it full time. It’s been a joy for me to realize this soul dream of mine to have this greeting line and to be able to work with bridal clients one on one. It’s the hardest thing I’ve done and also the most rewarding.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Oh gosh, working for yourself is not what it’s cut out to be. Most days it’s JUST me. I have one part time assistant now but it’s a lot of working and motivating yourself to move forward. For me, it’s also about managing fear. I’m not a risk-taker by nature and spending your own money is risky! I’m more of a think it through, weigh the pros and cons and then decide.

I also would say that when I started on my own, even though I had so much business background that doing all of the tasks myself was challenging. Not being able to bounce ideas off of your team and working in a bubble was harder than I expected.

In terms of executing my wears, that part has been mostly problem-free. I go back to my lessons in my 9-5 jobs to work that portion of it out. There have been a couple of printing errors that had to be redone, colors that haven’t worked out but I guess I look at those as lessons learned. In the end, it’s only paper and no one is dying from the error so I try and keep that into perspective. Knock on wood, I’ve never missed a deadline.

So, as you know, we’re impressed with Richie Designs – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Richie Designs is a stationery and small gift company. We specialize in luxury paper goods with a humorous twist. It’s not your mom’s cards. We’re known for our witty sayings, bright colors and unique hand drawn type and illustrations.

I’m really proud of the growth my company has seen over the past 2 years. We’re in notable stores now including Paper Source, Sugarfina and Urban Outfitters. That has been a tremendous treat for me to walk into a store in New York and see my wears. The line that we’re debuting at the National Stationery Show this May, is my best work. I’m really excited to present it.

I’m lucky to say that the stationery industry is a really, really talented bunch of women and men. I’m constantly blown away by my colleagues. That being said, the thing that separates me from them is my unique voice. I’m closer to 50 now than not, I have a dark sense of humor and an older point of view that this [mostly] young industry has. A store owner just said to me this week, “I love that your work is timeless, a lot of company’s glob onto trends like unicorns etc. but your work transcends that.”

So, what’s next? Any big plans?
I’m really looking forward to the Stationery Show in New York this May. I’m also looking forward to expanding my giftable and growing as a company.

Pricing:

  • Greetings normally retail for $6
  • Wedding packages start at $600 and go up from there

Contact Info:

  • Address: 4609 E. Anaheim Street Unit One
    Long Beach, CA 90804 [by appointment only]
  • Website: http://www.richiedesigns.com
  • Phone: 562.301.5813
  • Email: richele@richiedesigns.com
  • Instagram: @richiedesigns
  • Facebook: Richie Design + Letterpress
  • Twitter: @richiedesigns

Image Credit:
Hameister Photography

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