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Meet Rich Udicious of EventCompass

Today we’d like to introduce you to Rich Udicious.

Rich, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My co-founder Kyle Lutze and I used to meet-up at a small BBQ place for lunch & discuss new technology and startups. Ironically Kyle and I are both tech guys and we wanted to build something that had both a tech and creative spin. We founded EventCompass while eating lunch and later realized there was a need to help brands, photographers, influencers and creative professionals find unique locations where they could all meet and create new digital content together.

We decided to start hosting our own events at unique locations where we could help connect the digital content creators in a more personal offline experience. Our signature event is known as The Hidden Shoot. This event is a group photoshoot that features a few upcoming brands and gives our community of photographers, content creators, influencers, brand ambassadors and other creative professionals a chance to network with each other and meet the brands live in person.

As a follow onto The Hidden Shoot we started EventCompass Collective. The collective was formed to provide an offline networking community for all of the creative professionals who were attending our events and using the creative spaces in our network.

The first member of our collective was Danielle Kogan. Danielle is a lifestyle and influencer photographer based in Newport beach. Danielle and I had collaborated on a few shoots prior to the collective and when I told her about the idea and opportunity to meet new brands and influencers she was immediately on board. Since that point we have done several shoots together for different brands EventCompass is collaborating with. You can book a shoot with Danielle by contacting her @daniellekoganphotography on Instagram.

With LA being home to the creative world we will continue our mission by hosting events that make our unique locations easily accessible and readily available to all the digital content creators of tomorrow. We’re excited to have the opportunity to work with amazing space owners, great brands, content creators, highly talented photographers and videographers in the LA area.

Has it been a smooth road?
The road has been difficult. What we’ve learned is when we see a problem to approach it with an open mind and solve one problem at a time as a team. Like all companies trying to create a new market, we went through a series of pivots and near dead ends.

At one point we only had one location in our listing and we found ourselves reaching out to any photographer we could find to rent the location. I can remember literally scouring Instagram spending hours a day trying to find the next photographer and brand ambassador who might want to rent the space together.

We’ve learned as a team to solve problems together. Always pretend that the way it works today isn’t the way it has to work tomorrow. As a team, we spend a lot of time messaging each other on nights and weekends discussing and brainstorming how we can test a feature of our product or a new idea.

Like any business trying to find its way EventCompass has gone through a few iterations and faced some heavy obstacles along the way. I’d like to point out a few key people who have really been instrumental in this journey. Kyle Lutze our CTO & Co-Founder has helped us build out a very scalable and stable technical platform.

Our COO, Andrei Poludnewycz has provided great advice and unlocked key business models from his previous experiences in building companies. Julia Kadish, an event planner in mammoth has helped decipher the complex event planning market and provided a checkpoint if we were drifting off course.

Amyra Rand came to us later in the journey and continues to help provide critical messaging and sales advice. Venkatesh Reddy and Jay Mali have done an incredible job as key advisors and supporters of the EventCompass vision we would not be where we are today without their continued efforts and advice.

We’d love to hear more about your business.
We are building a community of creative professionals & digital content creators and providing unique locations where they can all meet upcoming brands and network offline.

Our signature event The Hidden Shoot is a group photoshoot networking event which was created to feature various brands and allows our creative community the opportunity to meet the brand in person and learn about their product or service.

We work with our brands, photographers, creative professionals and digital content creators to help them find unique locations where they can create new content together. We have a listing of over 1,200 locations in LA which can be used for film, photoshoots or to host an event at. You too can rent one of these locations for your next event, photo or film shoot by submitting a request through the concierge service on our website. The locations we work with can be rented hourly directly from our website.

We are most proud of the fact we are building a community that allows the online content creators of tomorrow the opportunity to get together and collaborate offline at our unique locations. We feel very lucky and fortunate to work with amazing digital content creators and talented photographers in the city of LA.

Is our city a good place to do what you do?
LA is a great city and full of opportunities for all kinds of business. In our case, LA happens to be the perfect place to launch because it is the home for creative professionals. We see so much creative talent potential in LA and we are very excited to have the opportunity to help this talent branch out and meet other creative professionals & brands.

My one suggestion before moving into a city like LA with your business is to test your business in a smaller area. By doing this you can work through some of the mistakes you might make in a bigger city. For a new business, it’s all about word of mouth both online and offline and if you can build something that gets positive attention of a small town you can most likely create that same vibe in a larger city like LA.

We initially started EventCompass in a small town just outside of Atlanta and worked with several unique locations in Atlanta before launching in LA. This gave us the opportunity to make mistakes and learn quickly without having a negative overall effect on the company.


  • $15-20 for a ticket to our Hidden Shoot events
  • Spaces start at $50 per hour to rent and go up to $1,000

Contact Info:

Image Credit:

Danielle Kogan Photography

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