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Meet Ricci “Pretty Ricci” Davis of The Get Down Network in South LA

Today we’d like to introduce you to Ricci “Pretty Ricci” Davis.

Ricci, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I always had dreams of working in radio as a child and decided that would be my career of choice by the time I graduated high school. I attended California State University Dominguez Hills in Carson, CA where I majored in Communications and Radio & Television. While in college, I started working at a popular national hip hop radio station in Los Angeles, CA, (92.3 The Beat) where I interned and became apart of the street team. After working there for a few short years, I took time away from my dream to give birth to my beautiful daughter. About two years after, I begun working for another national hip hop station in Los Angeles, (93.5 The Beat, soon turned 93.5 KDAY). I started in the promotions department and made my way to the programming side where I was able to perfect my skills being an on-air personality.

After a few overnight shows on-air turned successful, the personality “Pretty Ricci” was born. I became an on-air jock as well as the assistant to the Program Director. After seven years of successfully living out one of my childhood dreams, I was ready to move forward with yet another goal and start my own digital media company. I stepped out on faith and began my company “The Get Down Network” with my business counterpart and friend, Janae “Nikkii” Williams (who I met while we both worked at KDAY). Fast forward to today, our digital media company is going strong for ten years now and counting.

We started off doing a small online radio show back when we first started, and we continue our weekly show (The Ricci & Nikkii Show) on a popular digital platform. The Get Down Network is digital media driven, geared towards online radio, podcasts, short films, celebrity red carpets and industry cultured events. I’ve recently been determined to do more because many women have been reaching out to me more often. A lot of them have an interest in wanting to get into the world of radio and media, but there was no one willing to teach and help guide them down the right avenues. That’s when I decided to start yet another company, ‘Pretty Face, Strong Take’. Meaning… it’s okay to be pretty, but make sure you stand your ground and make your dreams happen no matter what. Though this company is brand new, it’s already showing signs of success as women are inquiring and signing up to jump start their future in radio and/or media, and I’m ecstatic to help them!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think anything worth having takes you down a smooth road. So of course the road was not smooth for me. Being a young woman who happens to be black is a real thing in the entertainment world in Los Angeles. Not to mention, being a darker skin black woman, its 100 times harder. I’ve literally had to work double and triple time to get my talents noticed in a culture that is naturally mine… in a city where I was born and raised, only to be told no because my blackness wouldn’t appeal to the audience of LA. Was I given opportunities to show what I had, yes. Ans I was even finally able to be an on-air personality because someone believed in me. But that didn’t last because of the color of my skin. Constant overnight shifts were the regular for me. I remember having to bring my toddler (at the time) with me to work those shifts because I didn’t want to call off and get the boot! That’s how dedicated I was to make sure my career in radio popped off. But in the same aspect, if it wasn’t for those struggles, there wouldn’t be a Get Down Network. I’ve learned that God makes no mistakes and what I went through and will continue to go through is all apart of the bigger plan.

So let’s switch gears a bit and go into The Get Down Network story. Tell us more about the business.
The Get Down Network is a digital media company that caters to creatives. Specifically within online radio, podcasting, short films, red carpet correspondence and music inclined and/or African American cultured events. I am one half owner of TGD and specialize in all of the roles pertaining to the company. I am talent, producer, editor, creative curator, talent booker, correspondent scouter, and teacher at times… all in one. I am personally known for my loud blue hair, funny attitude, strong personality, and go-getter mentality. With the company, I am most proud at how far we have come! We have literally dealt with any and everything you could imagine to get us where we are today, and we still have a long way to go!

Blood, sweat and tears is an understatement to say the least. But it’s also been a fun ride, and to have my friend alongside me for all the good and indifferent times makes it all worthwhile. What sets us apart from others is wanting to make sure we put media out that matters. That’s actually our slogan… Media That Matters. In the media climate right now, everything is based off gossip. We don’t want that to be what people remember us for. We want to be a source of true value and creativity within our industry. Our audience knows they can come our way for quality content, not how many times a day we can post low vibrational content.

Has luck played a meaningful role in your life and business?
Everything is good luck. Luck got me to where I am today, in my personal life and in business. I truly cannot complain. I have met so many great people and continue to build awesome relationships with them. Relationships are super important in this field. It can literally make you or break you. Contrary to belief, it is definitely who you know that’ll get you to where you want to be. Everyone can’t do what we do or even make it this far. It takes skill, talent, and patience. And thus far we have mastered it all through God.

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