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Meet Rian and Alyssa Heim of Soccer Shots in Los Angeles

Today we’d like to introduce you to Rian and Alyssa Heim.

Soccer Shots was started 10 years ago in Los Angeles, by husband and wife team, Rian and Alyssa Heim.

“We both wanted to run a business together that impacted youth in our local community. I come from a background in teaching youth at risk and constantly am reminded of the importance of providing a strong emotional and physical foundation for kids.  We both hold a strong belief that socialization skills and group activity are a vital part of the development of our youth as they learn and grow.” – Alyssa Heim

Before having a family, Rian and Alyssa had aspirations of running a company that would allow them to raise a family in Los Angeles, with certain lifestyle goals. Alyssa Heim homeschools their oldest child, Charles (1st grade), with plans to continue with their second, Amelia, currently attending a parent participation preschool (that also has Soccer Shots).

Neither of them imagined their future children playing Soccer Shots when the business was first started. Now, both children have completed several seasons, and talk constantly about the positive experience and amazing coaches they’ve had.

As for how we’ve gotten to where we are today – persistence, big dreams, hard work, and an incredible team of determined, passionate people.

Has it been a smooth road?
Challenges along the way –
Rapid growth – 65 partners in year four, 165 partners in year nine!
Maintaining and improving quality alongside the growth.
With that also comes the challenge of finding and retaining great people.

So, as you know, we’re impressed with Soccer Shots – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Soccer Shots is an engaging children’s soccer program with a focus on character development. We positively impact children ages 2-8, at preschools, elementary schools, and public locations (parks/fields/arenas). Currently we have 165 school and public partners, and have impacted close to 10,000 children in Los Angeles this year (2016)!

We specialize in having top quality, expertly trained coaches. Timely, professional communication. And state of the art, developmentally appropriate curriculum. We believe these are also the things that set us apart from others.

We are known for having a consistent, top-quality, professional, engaging program (and staff) that is FUN! The program is “more than just soccer”…

Most proud of: We strive to always do things the right way. Sometimes there is an “icky” association with business ownership and management. We’ve made a promise to ourselves to step outside the norm and to do right by everyone involved in our company, families, partners, and employees.

Over the past 2 years, we’ve intentionally developed an organizational culture that is focused on investing in people; people development: child development, family development, and most recently (and still working on implementing) employee development.

In the past year, we’ve added 6 NEW full time positions, as well as retained more than 90% of our full time staff (that have all been with us an average of 2 years, some 5 years, with most around 2-3 years).

Let’s touch on your thoughts about our city – what do you like the most and least?
Best – The diversity of people, schools, and families. Even our team is made up of a wide variety of people, some born and raised in Los Angles, others transplants that have made a home here in LA and with Soccer Shots.

In our business, traveling from location to location to offer Soccer Shots, we’d have to say traffic is our least favorite part of LA. 😉

Contact Info:

Image Credit:
Heim Family Photo – Amanda West
Soccer Shots Action Shots – Kent Mast
Soccer Shots Team Photo – Cathedral Canyon Golf Caddy

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