Today we’d like to introduce you to Rhiannon Dourado.
Thanks for sharing your story with us Rhiannon. So, let’s start at the beginning, and we can move on from there.
I grew up in a small town in Wyoming. I studied elementary education in college but quickly realized it wasn’t something I would be passionate about long term, so I came to LA and studied brand development. I got married and had a child soon after. I worked for a nonprofit for several years part-time until I had my second son.
During that time, I did my version of “year of yes” (before Shonda Rhimes book came out!). I said yes to any freelance opportunity as long as it fit in my kid’s schedule and was morally acceptable! It lead me to experiences I would never have had before. I was a buyer for a site, did events, strategic partnerships, marketing, even had the great honor to work for Maria Shriver on her Alzheimer’s fundraising event and so much more.
During that time, I decided to go full-time with one of my clients, Whalerock Industries.
When I started, I ran their local community project for mom.me. Over the course of several years, I eventually became the director of events and influencer marketing for the company as a whole. In September of 2018, Whalerock sold mom.me, and I went with the sale. This came at a perfect time for me since the work was remote and I was getting a divorce.
A few months later, the new company experienced financial trouble and did a round of layoffs, which included me. It was terrifying, and I received little severance since we were just acquired. I had a two-week cushion to “figure out” my next move. I decided to start my own company and give it a shot. I had always wanted to do my own thing.
In fact, “get LLC” was always at the bottom of my to-do list. The layoff was one of the biggest blessings I’ve ever had (and I am talking to them about working on a project, so no bad blood!). I have always been someone who handles difficult situations well. But going through a divorce with kids and a layoff within four months of each other was a true test. If I can get through that, I can do anything!
I launched HumbleBrag Marketing two weeks after my layoff. Within a month I had several clients, and today, I am as busy as ever!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Anything worth doing is never a smooth ride, right? Lot’s of struggles throughout my career. Figuring out what I wanted to do, trying to find the “balance” between kids and work and life and of course, going through a layoff. It was a very humbling experience, but also such a gift. Letting people know what happened at first felt very shameful.
It felt like all of a sudden, all of the years of hard work meant nothing. But I quickly realized these things happen and I had a community of friends and colleagues who all supported me with kind words (which was lovely) but more importantly, with referrals for clients and other ways to make my business a reality. I am so grateful to my squad!
Please tell us about HumbleBrag Marketing.
HumbleBrag Marketing specializes in influencer/talent marketing, events, strategic partnerships, overall marketing and more. I work with clients long-term or on a project basis.
The name HumbleBrag (besides being good at it, ha!) came from the believe that most women tend to downplay or undervalue their success. We’re in this great culture of wanting all women to succeed, so we tend to not want to sound like we’re conceited or better than a peer. I’ve done it plenty of times in my own life & I think it’s time we celebrate our successes together.
When I was at Whalerock Industries, my mentor and boss, Anne Marie O’neill, really allowed me to grow my position there how I predicted the market was headed. My job description sounded all over the place, but it made sense to be able to offer brands a 360-degree experience, and I learned so much about what I refer to as “new-age PR.”
I am proud that I am able to offer such a wide variety of options for my clients and really custom build the right strategy for their needs. And that’s what also sets me apart, I can be innovative and flexible.
Do you look back particularly fondly on any memories from childhood?
Growing up with the Big Horn Mountains as my backdrop, made for a pretty magical playground. It such a beautiful place! But hands down, best memories are of the yearly rodeo. Ya’ll should go!
- Website: www.humblebragmarketing.com
- Phone: 310-430-4629
- Email: firstname.lastname@example.org
- Instagram: @rhiannondourado @humblebragmarketing