Today we’d like to introduce you to Rene’ Holiday.
Thanks for sharing your story with us Rene’. So, let’s start at the beginning and we can move on from there.
I discovered my love for fashion at the age of four. My Maternal Grandmother and her sister were my Fashion Icons. I would spend weekends with them, while they lounged around in kaftans and sipped their cocktails. They were everything fabulous and I wanted to be just like them. They dressed up every day, never left the house undone, and bright pink lipstick was their staple.
Fast forward to high school… although I excelled at sports, my true passion was fashion. I was accepted to FIDM, I convinced my parents to let me attend, and the rest is history. I’m obsessed with color. Bright colors, neutral colors, and pairing colors some people might not necessarily pair. It was at FIDM I studied Color Theory which literally fed my obsession with color. At FIDM I also discovered my love for words. Both writing and speaking. Keep in mind this was in the late eighties. Blogs and social media didn’t exist then. It was through a speech class I discovered my excitement for public speaking. That I had a natural way of captivating an audience. Little did I know back then, that these two particular classes would become the backbone of my business today.
Over the years I spent time working in retail management, which developed my customer service skills. I freelanced as a fashion stylist, which allowed me to push the envelope with my fashion creativity. In 2015 I started my Lifestyle Blog- Rene Holiday Image Style. It gave me a platform to share my love for fashion, beauty, the arts, and everything I find interesting in life. All of these combined created the spark, that ignited the fire for me to start my own business.
At the time, I wore my hair in long, waist-length dreadlocks. Because they were so long, I often wore them, pulled up, in headwraps. I was especially drawn to the bright colors and prints of the African Wax Print fabrics. People would often compliment my head wraps. So I thought to myself, “Maybe I can make headwraps? Maybe I can start my own headwrap business?”
I had over 25 years of management experience. I was confident in my business operation skills. I was a stylist for close to twenty years. I was confident in my skills as a self-proclaimed fashionista, to be able to sell my product. In 2017 I found myself burnt out from working Retail Management and was in dying need of a change. In spring 2018 I took a few sewing classes, bought myself a sewing machine, and the rest is history. I walked away from Retail Management and launched my online boutique- Sunflowers & Honey Pot’s.
Has it been a smooth road?
The road has not always been smooth. But nothing in life worth having ever is. I put up my own money to start Sunflowers & Honey Pot’s. I could not fail at this. I didn’t use any investors. I did not take out any loans. I have no partners. I own my company 100%. If I create a collection or item that doesn’t do well, I’m responsible for that.
When I first launched, I had to find ways for people to find my product, which was challenging. Prior to my business, I used social media to promote my blog. To share my love for words, post inspiring pictures. I now had to learn how to use social media for marketing purposes. Although headwraps were easy for me to wear, I would quickly find out over 90% of women don’t know how to tie or wear them. A pretty picture was not going to teach them that. I had to figure out ways to make this a hands-on experience. That was new for me, and very challenging.
At the same time, I had to overcome my fear of technology. My blog had always been my safe place. I know exactly how it works from behind the screen. My online store, not so much in the beginning. It was very different from blogging. It was very different from working in an actual store, where I’m face to face with my customers.
Within the time I found my comfort zone with using social media to promote my brand, as well as learning all aspects of navigating an online boutique. Connecting with people, face to face has always been a strength of mine. If I wanted to show women how to wear my product, I had to be face to face. Within a month of launching my business, I decided to create a Pop-Up Shop and take my brand to the streets. The Pop-Up Shop gives me the opportunity to give women one on one head wrap tutorials. They strut away happy, confident, and crowned in a head wrap they tied on themselves. The online boutique gives me a platform to post “How To’ videos. No matter where you are in the world, I can teach you how to tie a head wrap.
We’d love to hear more about your business.
Sunflowers & Honey Pot’s specializes in African Wax Print Head Wraps. The collection also includes other various African Wax Print accessories. What I am most proud of as a company, is through tutorials, I have given women a newfound confidence, with wearing headwraps. Women (men too) from different ethnic backgrounds have worn my head wraps, and I am extremely proud of that. I believe what sets me apart from others, are my diverse customers. My motto is “I’m changing the world, one head wrap at a time.”
Let’s touch on your thoughts about our city – what do you like the most and least?
What I like best about our city is the diversity, particularly the food! I love knowing that on any given day, I can eat Latin food, Ethiopian food, Jamaican food (my absolute favorite), the choices are endless in Los Angeles! What I dislike most about our city is the traffic. It’s horrendous! If you hit these streets during the wrong time of day, a mere 10 miles can easily become a one hour plus road trip.
- African Wax Print Head Wraps $30.00
- Solid Color Head Wraps $20.00
- Panama Hat’s w/African Wax Print Band $25.00
- African Wax Print Head Band’s $10.00
- Address: 333 East Arrow Highway
- Website: www.sunflowershoneypots.com
- Email: email@example.com
- Instagram: https://www.instagram.com/sunflowers_honeypots/
- Facebook: https://www.facebook.com/sunflowershoneypots/
- Twitter: https://twitter.com/sunflowershoney
Fourth picture from top. Photographer- Rebecca Rabb (girl at lake in green head wrap)
Fifth picture from top. Photographer- Kirk Jackson (two females in picture)