Today we’d like to introduce you to Renarda Miller.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am the CEO of The Flourish Kollection, LLC. I’ve always had a passion for fashion, I know, so cliché. I’ve always considered starting my own lipstick/gloss line, clothing store, or consignment shop, but I never followed through with it. About two years ago, swimwear came into my mind. For some reason, I felt that swimwear would be easier to start with.
I started thinking about becoming a business owner when I lived in Atlanta in 2014. There were so many entrepreneurs who looked like me and were doing well, which gave me confidence, hope, and motivation. That faded because I felt like the time was not right, and I had bigger things to worry about. 2016 came around, and I decided to give it another shot. I created a name and email address. With this, I thought to myself; now you have to do it. Nope! By this time, I was back in Florida, and in my high-demanding career, and deep down inside I knew that I wasn’t ready to put the work in because I was so consumed with work. Fast forward to 2018; I restarted my research on becoming a business owner. During this time, I also started researching vendors and writing a blueprint.
In 2019, I stopped making excuses and started putting more into my business. I began to purchase products, found the perfect graphic designer, my logo, created my website, LLC, and other things. There was no turning back now! Once the money is in, you have to make a way out of no way. No one wants a loss, but I was prepared. I sometimes like to prove myself wrong, which is why I feel like the only competition is who I see in my mirror.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Business started out GREAT. I had no website, and I had over ten sales within my first two weeks. Selling so many products in my first 14 days of business was shocking! Even though my business started with many sales, I must say that I have faced challenges.
My three biggest challenges
1. My full-time job as a social worker: I currently work as a full-time social worker which is a high-demand career. When duty calls, you must be present. At times I wasn’t even sure when I’d get off work. After work, I set aside time to perfect my craft, but sometimes it’s short-lived because I’m so tired from my day to put the time into The Flourish Kollection.
2. Coronavirus: The current pandemic pushed back my shipment, photoshoot, and the release date of my spring line. I’d become so overwhelmed because things weren’t able to go as planned. I was quickly reminded that everyone is facing challenges during this pandemic, and it was up to me to prevail and remain focused.
3. Picking styles for all shapes and sizes: I know I have an eye for style, but I always have to remember that we all don’t like the same products. My main focus is for the consumer to feel comfortable in our product and to be able to flourish in confidence. I introduced my Kurv’e Kollection shortly after the launch. Kurv’e is for my girls with the “more to love” voluptuous attractive curves.
So, as you know, we’re impressed with The Flourish Kollection – tell our readers more, for example what you’re most proud of and what sets you apart from others.
The Flourish Kollection, LLC, currently consists of regular and plus-size swimwear and accessories. I plan on expanding my brand. Mental Health is important to me, and I wanted to incorporate it into the brand somehow. I am a social worker, and I’ve seen/see A LOT. I am also the go-to, genuine, and transparent friend whenever someone is going through something and in need of advice or a listening ear. I feel and have observed that you never know what people are going through. So many people give up because they feel alone, or they think it’s impossible to overcome their obstacles when in reality, some have fought harder battles and won. I want people to have something to live for and look forward to. I want them to understand that we all go through intense and silent battles, but it’s about how we react to them. I want to change as many lives as I can and what better way to help, but incorporating it into my brand. I want my customers to leave my site or social media platforms and be able to leave with something. That could be, words of affirmation, a different outlook on your situation, a boost of confidence, or a product.
I feel that what sets my brand aside from others is that all swimwear is named after an encouraging/empowering word. For example; Align, Bold, Blissful, Brilliant, and Commitment. When you put that swimsuit on I want you to turn into that word and apply it into your life. I decided to name my products after empowering words so that you can feel empowered to flourish while just browsing the site even if you don’t make a purchase. I also include a pen in every purchase. This is called the Flourish/Flo pen, where you will use it to start or continue to channel your inner feelings and plans to flourish in your day to day life.
Lastly, I have a section called “How We’ve Flourished,” where real stories are submitted anonymously for others. I feel that you never know what stories can impact someone. I want my website to be of free service. Someone could see a submission with something similar to their situation. Because they saw that submission, they didn’t give up. They can read how one has flourished in a similar situation. I am most proud of what you can get from visiting my page or social media platforms. I take pride in being about my business and being professional while doing so. I’m not the designer yet, but I’m able to pick the styles and be the creator of everything else. I love shopping and putting things together, so this is super cool to me.
What were you like growing up?
I grew up in Orlando, Florida, as an only child, but I do have siblings. I was very shy. I’ve always wanted to spread my wings, but I just couldn’t. Maybe it was due to a lack of confidence. I like to think of myself as the hidden gem because you don’t know what I can do (smirk). I grew up with majority of boys in my family(around my age). Often, I would have to prove myself a lot to the guys to show that I’m no different. Now did that bite me in the butt sometimes, yes, but it kept me going. From this, I grew a love for sports and to be tough. I’ve played organized basketball, flag football, track & field, volleyball, and softball.
I like to think of myself as the Pretty Tomboy because I love glitter, sequins, pinks, rose gold, high heels, and other girly stuff. I have goals of furthering my education and becoming a Mental Health professional. Initially, I wanted to be a detective. However, I had no intention of becoming a police officer, so I chose a different route. Most of my family were educators, and I’d hear the stories and think, Nah.
Playing school in my mother’s class with the imaginary kids was more than enough for me. You can say that I was privileged, sheltered, and the princess of my family growing up, but I didn’t let that define me. I have always sought out to be a helper (thanks to my family) and push others to their full potential. Whether it was offering them words of encouragement, being very blunt, or even providing assistance. I’ve never been a pushover, and I’m not afraid to say what’s on my mind. Don’t get it twisted. Haha!
I pride myself on being genuine and being self-aware. I am my biggest critic, and I’m an over-thinker. My mind is ALWAYS at Daytona 500. I feel like I have a dope personality, and I’m one of the coolest persons you’ll ever meet. I’m pretty chill; I’m goofy, I love to have fun, and I LOVE TO LAUGH!!! I love the fact that I’ve never been the one to seek validation from others. I define myself! I like to dabble into a lot. One day I want to do this, the next I want to do that. If I stick to it, that’s cool, and if I don’t, that’s cool too. I do what I want. I feel like you can do anything that you set your mind to. My main interest right now is credit, family, God, shopping, modeling, learning a new skill, mental health, and putting things together, to name a few.
Today, I’d like to say through this pandemic, my business is still flourishing, and I am truly grateful for all of the support. We were all given a different page in this book called life. I believe that if we stay on our page and walk along the words written out for us, we’ll be just fine.
- Website: www.theflourishkollection.com
- Email: email@example.com
- Instagram: Theflourishkollection
- Facebook: www.facebook.com/theflourishkollection
- Twitter: www.twitter.com/TheFlourishko