Today we’d like to introduce you to Rembrandt Flores.
Thanks for sharing your story with us Rembrandt. So, let’s start at the beginning and we can move on from there.
To be honest with you, I fell into this. I was working at E! at the time and I would be on these segment shoots and everyone would ask if I was the publicist for the shoot. I told them I wasn’t and the person would always have a puzzled look on their face. These situations definitely sparked my interest in PR. Then I took a fateful trip to Vegas with my friend and we both decided to quit our jobs and start our own PR Agency. We were both in our early 20s and we took a risk and it paid off. A couple years later, my partner decided she wanted to go to grad school so she eventually left the company in my hands. Now, EFG is a full-service marketing and PR firm that specializes in entertainment, consumer, lifestyle, events and some fashion and beauty.
Has it been a smooth road?
NO! I don’t think a career in PR could ever be smooth. The PR industry has changed so much in the past 5 years and those who wanted to maintain their advantage HAD to pivot to stay in front of the curve. With the decline of print publications, the rise of social media and try and understand the WILD WILD WEST of Influencers. Everyone in the PR space has had to move quickly and realize that it isn’t the same game anymore. I truly feel that more and more of my job consists of finding social media wins and coming up with experiential apps to push our brands in a more strategic and thoughtful way…
We’d love to hear more about your business.
EFG is a full-service entertainment marketing and PR firm. We specialize in helping brands within the consumer, lifestyle, events, hospitality, fashion and beauty industries. We are dedicated to making our brands stand out in a very crowded marketplace. We constantly push and do things outside the box so that our clients can win! I am proud of the fact that we have been in business for over 15 years and we still continue to grow and do amazing work for all of our clients! I think what truly sets us apart is our ability to identify what our client’s needs are and help them succeed in every way possible despite the ever-changing landscape of this business.
If you had to start over, what would you have done differently?
I would have spent less time worrying about the small stuff. To be completely honest, I would waste a lot of time and energy on things that truly don’t matter. You don’t realize this early on. I only came to this realization later on in my business and personal life. Another thing I learned later in life, is that you can be in this business while being kind, humble and sincere. Just because the majority in our industry may not be that way, you can. Don’t be afraid to go against the grain. I choose to be a good person and I think that has helped me in more ways than I give myself credit for.
- Address: 6420 Wilshire Blvd. Suite 620 Los Angeles, CA 90048
- Website: www.efgpr.com
- Phone: 310-432-0020
- Email: firstname.lastname@example.org
- Instagram: @efgpr
- Facebook: facebook.com/efgpr
- Twitter: @efgpr