Today we’d like to introduce you to Relvyn Lopez.
Relvyn, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my freshman year of college at the University of North Texas in 2014. I was privileged with the opportunity to work for the university as the Director of Publicity within their Housing & Residence Life department. I was very tech and social media savvy at the time, so I molded myself well during my interview. At the time, however, I was pursuing a bachelor’s degree in graphic design. Fast forward a year, I changed my major to public relations and stuck to it. I was social, I enjoyed writing, I was creative, I was quick on my feet. It was perfect.
Throughout my four years, I accomplished a little more than many of my peers. I sat on a committee that brought distinguished and educational speakers to campus. I selected Bill Nye and assisted in contracting and hosting him several months later. In 2018, during my senior year, I acquired an internship at CultureHype, one of the leading music and entertainment agencies. I gained hands-on experience in working for local artists with their brand and live events. I graduated soon after my internship ended, only to acquire a second internship, this time remotely, with Grass Fed Music in Los Angeles, CA. This label is home to Sabrina Claudio, one of my all time favorite artists. I created press releases, electronic press kits, assisted with a&r, and more.
One year later, I would make the tough decision to move to Los Angeles to advance my career. I had been working with artists as a freelancer up to this point, but I wanted stability. It was then that I decided to move to the hub of all that is music and entertainment. With a little bit of friction and progress with acclamation, I’ve been blessed with work.
Has it been a smooth road?
I have this bad habit of not taking anything that I deem is less than I deserve. Whether it’s a job at a book store or just plain customer service, I won’t do it is because of that, that I’ve gone through several financial hardships. I crashed my car before moving, so I’ve navigated my way around LA on the train and bus. I struggle every day wondering if I made the right decision. My mental health can sometimes be on the weaker side when I start comparing my life to that of others who are my age and far more successful within their careers. However, I eventually give myself positive reinforcement with good thoughts and words. I remind myself that my decision to move is one of the bravest decisions one can ever make. I have to continue that bravery in the work I create and the energy I emit while building my name and presence even further in LA.
Tell us more about your work.
I do a little bit of everything, with a specific focus on music. From creating press releases and creating social media content to strategizing album rollouts and marketing artists digitally, I’ve acted as a one man team for a while now. I watch YouTube videos and take online classes to learn the material and be able to enhance my services even further. There’s something about the versatility of being well-rounded that appeals to me and gets me excited.
One of the things that I’m most proud of so far is the work I did for the 2019 Billboard Music Awards. I was reached out to and contracted by an executive producer to transcribe and edit their red carpet interviews. These interviews included some of the biggest names in music today, like Khalid, Maluma, Paula Abdul, Tori Kelly, Sabrina Carpenter, and several more.
My overall mission is to elevate recording artists of color. I like to think that I am a “woke” Latino and fully understand my privilege and a light-skinned individual. I am passionate about elevating other artists of color who may not have the same advantages as some of their contemporaries. I like putting this message in all that I do and letting it be known than I am 100% for the advance of people of color within the music industry.
How do you think the industry will change over the next decade?
The music industry evolves like crazy. I’ve already heard of some music labels testing out artificially intelligent software that generates new music based on what the general public likes to hear. Imagine how dry and lifeless that would be? I am noticing a lack of talent flourishing from all sorts of corners of the industry, but I think we’ll see an R&B revolution dominate the charts within the next couple of years and whip out all kinds of young talent. I still see Cardi B dominating charts, as well. Billie Eiilish is definitely cementing her name into music.
With Billboard recently announcing that music video streams will now count toward the Billboard charts, I imagine that music videos will become more creative and visually appealing than before. It’ll be a rise in visual artists.
- Website: www.relvyn.com
- Email: email@example.com
- Instagram: @vinnyylopez
- Twitter: @creativinny