Today we’d like to introduce you to Rebecca Borough.
Rebecca, please share your story with us. How did you get to where you are today? My background is a little scattered – undergraduate degree in hospitality management, luxury event planner in LA, Peace Corps Volunteer (2010-2012, Mexico), educator, and social entrepreneur (MS, USC Marshall 2016). I knew I wanted to do something with business and youth. The more I learned about the education landscape in Los Angeles, through various projects at USC, I discovered that there was a pretty obvious gap and solution. Teens are natural social media experts, they need good skilled jobs, and businesses need their insights.
I developed the business plan and worked through some of the kinks in my Venture Initiation class (shoutout to Tommy Knapp) and a project accelerator called Ruckus Projects. All that prework, actually led me to meet our first client, and a contact who ended up being our first recruiting source, so when I graduated in May 2016, I was ready to launch.
I started with my first 2 interns on June 4, 2016 and we’ve been growing ever since. We’ve hired 4 teen interns who remained part of the team after their 12-week internships. We have grown our client base to 6 monthly clients and have also had success with many project-based clients. We’ve even hired a project manager who was just promoted to our first full-time employee, and Operations Manager! In December, we had 50 attendees at our first Get Stuff Done Conference, a successful one-day deep dive into digital marketing.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome? It’s been an interesting road to say the least. I can’t say it’s been insanely tough yet, but it has been a challenge to be an entrepreneur without an income and try to balance when to work on client projects versus finding time to grow the business.
If I were a freelance marketer, I wouldn’t have to worry so much about growing the business, because I could just take the work as it comes or decide to go back into the job market. However, because I have a team that depends on me and would like to grow the team to offer more job opportunities, I have to constantly be pushing forward. It’s exhilarating and an exciting challenge, but definitely comes with its tough days.
Knit Marketing – what should we know? What do you guys do best? What sets you apart from the competition? Knit Marketing is a digital marketing company entirely powered by youth, specializing in social media marketing and website development.
I’m really proud of the training component that we offer our new interns, as they have to complete an intensive 12-week internship, while they learn all the “secrets” of marketing, from what is product/market fit, to how to schedule posts, to developing landing pages, and so much more. By the way, our interns are 17 and 18-years-old.
We’re also happy with the success of our recent Get Stuff Done Conference, where we had 6 speakers and 50 attendees gather together to learn about digital marketing.
What sets us apart is our social enterprise model. Knit Marketing exists to provide jobs and training to young people and tell the amazing stories of our clients through web and social media marketing. We have to do an excellent job for our clients, because if we don’t, we won’t be able to keep hiring. Not only is it a cool opportunity for teens, but also our clients feel good about where they spend their money, and they know they can depend on a hard-working team to meet their marketing goals.
What moment in your career do you look back most fondly on? I would say that each new step gets better and better. I was really proud of our conference in December. Our team did an excellent job putting on an amazing event.
We’re currently working on a crowdfunding campaign for a client and have helped to develop some really beautiful content, so I’m proud of that work as well.
I’m consistently proud of my team, as I can see their growth so notably. They’re the best!
- $500 per month for social media marketing
- Custom packages include full service digital marketing, content creation, web development, graphic design, photography, and videography
- Website: knitmarketing.com
- Email: firstname.lastname@example.org
- Instagram: instagram.com/knitmarketing
- Facebook: facebook.com/knitmarketing
- Twitter: twitter.com/knitmarketing
- Other: https://www.youtube.com/channel/UCqx4HAClmNJyhdYPmkuBElQ