To Top

Meet Rebeca and Jaime Pulido of Ink Obsession USA d.b.a. Art Decal Enterprises in South Bay

Today we’d like to introduce you to Rebeca and Jaime Pulido.

Rebeca was born in Guadalajara, Mexico in 1963.  In 1971, her mother brought her and her brother to the US after the recent passing of her father, due to a drunk driver. Rebeca, her brother and sister, were raised by a single mother. Rebeca attended Cal Poly Pomona with a plan on majoring in Electrical Engineering. Plans changed, as they often do, and Computer Graphics and Design became her passion.

Jaime, the youngest of 17 kids, was born in the slums of Tijuana in 1968. His father, too, had passed away when Jaime was 6 months old. Being raised in Tijuana by a single mother was difficult, so he was brought to the US when he was 10 years old by his eldest siblings. Jaime worked various jobs until 1992.

In 1992, Jaime took a job at Art Decal Corp. as a Pressman’s Assistant. In 1996, Rebeca began working at Art Decal Corp. as a Computer Graphic Artist.  It was there that Rebeca and Jaime met, fell in love and married on July 9th, 2012 in San Francisco.

After a few years and hard work, Rebeca was promoted to Production Manager and Jaime as the Lead Pressman. By November 2015, the owner of Art Decal Corp. saw how dedicated and hardworking they both were and offered to sell them the business. Full of excitement and new ideas, they purchased Art Decal and renamed it, Art Decal Enterprises.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Rebeca has seen her share of challenges, but none too tough she could not overcome.  In 2004, she was diagnosed with breast cancer. Her mother had gone through the breast cancer scenario years before. Rebeca’s recovery time was short, followed by radiation treatments for several months. She made the daily commute from Long Beach to North Hollywood for treatment. This all happened amidst a divorce.

Jaime too, had some struggles in his life coming from a large family living in Tijuana. He and his brothers worked shining shoes, selling newspapers and in any decent, honest job they could find to make ends meet.  Eventually, the three eldest siblings came to the US. Soon thereafter, they brought the rest of the family to the US where they became citizens. In 2003, he lost his house to a fire and he lived out of suitcases for a year. In the same year, Jaime left Art Decal Corp. and began working for the City of Long Beach Transit System. However, to ensure more time with his children due to his divorce, he returned to Art Decal as Lead Pressman.

Jaime married Rebeca and became partners in life and in business.

Alright – so let’s talk business. Tell us about Ink Obsession USA / dba Art Decal Enterprises – what should we know?
Art Decal Corp. was founded in 1945 as a screen-printing business.  They have been a leader in producing ceramic, glass and vintage water slide decals for over seven decades. Art Decal Enterprises has been contracted for many city projects and various murals.

What sets them apart from others is their work ethic and dedication in keeping the client content throughout the whole ordering process and the end result. Art Decal Enterprises also offers low minimums, great quality and the best turn-around time in the business.

Is there a characteristic or quality that you feel is essential to success?
At Art Decal Enterprises, they love the fact they are owner/operators. They are not afraid to take on any new challenges or getting their hands dirty.

At Art Decal Enterprises, they strive to enrich their business everyday by having a good work ethic, a great attitude, being grateful to everyone who has faith in their products and in them.

Contact Info:

  • Address: 1145 Loma Avenue
    Long Beach CA 90804
  • Website:
  • Phone: 562 434 2711
  • Email:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.


  1. Dan Coscina

    June 6, 2018 at 20:26


    We have been working with Art Decal for over 40 years. Their commitment to quality and service is excellent – many times we have needed something a bit extra – an imprint or time – always there for us. any questions we might have as to an imprint or firing temperatures are answered professionally.

    Art Decal’s ceramic and glass fire decals are a major part of our decorating business. It has been a pleasure to work with them these many years. Although we have never met – we feel like family to Rebeca and Jamie.

  2. Ron

    October 23, 2018 at 23:17

    I’ve only been working with these two amazing business owners for a few months now however, I have never been more pleased with
    their work ethic and quality of products they produce. Art Decal helps make my business thrive even more and I am thrilled to have found them.

  3. Brenda Solano

    January 15, 2019 at 04:00

    Jaime and Rebeca designed my daughter’s shot glass decal for her wedding. The glasses looked beautifully flawless! The art work was beautiful and despite the late order, they were able to meet the deadline.

  4. Paula Tharpe

    June 20, 2019 at 18:50

    I have been working with this company for several years. They work very hard to accommodate dead line. It is always a pleasure to work with someone that answers e mails or calls. Excellent work and they stand behind their company in all aspects. Thank you Jaime and Rebeca!

  5. Mike

    September 27, 2019 at 02:10

    Two awesome business owners helping me create water slide decals, they are down to earth people.

Leave a Reply

Your email address will not be published.

More in