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Meet Raziq Rauf of Downward Grog

Today we’d like to introduce you to Raziq Rauf.

Raziq, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m originally from London and was a journalist for my young adulthood, mainly specializing in rock music. When I moved to LA with my wife in 2014, running a pop-up yoga studio really isn’t where I expected to end up if I’m honest, but it’s kind of a classic tale of someone moving to this great city and finding a new and completely unexpected niche. My son was born in LA so this is definitely my home now.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Honestly, it’s been non-stop incredible so far. The classes are so much fun and while a lot of work goes into the organization, it never ever feels like a chore because I know that I’m going to meet a bunch of awesome people at the end of it.

So let’s switch gears a bit and go into the Downward Grog story. Tell us more about the business.
We really love yoga and we really love beer. The thing is, we noticed that we could never really make friends with all the people we recognized from our regular yoga classes. It was difficult to build community beyond a casual greeting and/or farewell because the 30-minute commute to a bar (it’s LA so there’s driving, parking, and sighing to be done) was too much of a time suck for it to ever happen. By doing yoga in breweries, Downward Grog cuts that timeout and gets you from your yoga mat to your beer mat in seconds.

A few people have noticed what we’re doing and agree that it’s a really cool concept, so have shined a light on what we’re doing either through writing articles – like your good selves – or by simply inviting their friends to join them, thus expanding the network organically. We have quite a few regulars now and it’s been so awesome making those new friends and seeing them love what we do. It’s why Downward Grog exists!

Has luck played a meaningful role in your life and business?
I lived in London until I was 30 years old and I expected to live there for the rest of my life. Moving to LA made me evaluate all parts of my life so that saying about a change doing you good was certainly true for me! Beyond that, I don’t really believe in luck, per se. I do believe in hard work paying off, though. Build it (and that includes making sure people know about it) and they do come.


  • $12 Early Bird tickets to each brewery yoga class.

Contact Info:

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