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Meet Raymundo Archila of Row Five in North Hollywood/ Burbank Area

Today we’d like to introduce you to Raymundo Archila.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started off while I was in College at USC. A few of my friends were a year ahead of me and had already graduated. Once they started working in the industry – some of them hated it. They thought we could do better if we were the ones in charge.

Shortly after during my last semester of college, my friends started an LLC and asked me to join. In the beginning it was a little rough, who I am kidding – it still is. The growing pains have always been interesting. Learning to do sales calls, go to networking events, and doing follow up emails was all new to us. Plus the normal operations of business such as accounting was also foreign to us. For our business, I mostly handle client outreach, sales, networking and client interfacing during the post process. My main job is post-production, so I do the editing and oversee other aspects of a project such as sound, color, vfx, motion graphics and client’s expectations.

During the first year or so I worked part-time at an ad agency as an AE(Assistant Editor) to support myself while we were in between projects or just to have extra income to buy a car. My first four years in LA, I never had a car. I got around using the new Metro, a skateboard and Uber. During certain times I got lucky people would give me rides or I could borrow someone’s car for a few hours.

Like most businesses the first year was tough. At one point, we got our first $18k project and thought we had reached a tipping point, but it was a white label project. We luckily had permission to show it to people in person, but we couldn’t email it out or put it on our site because it was a high profile company. Our roots are mainly from the bay so we got a few jobs in silicon valley and a few small gigs here and there in LA. The second year was about learning how to market and going to more networking events. The third-year was about figuring out new business models and partnering with the right people for sales. And now the 4th year…we have loyal clients that recommend us to other clients, we have a few repeat customers and we had new leads for our new business model, but then the pandemic happened…

At the moment, we mainly focus on corporate videos such as business profiles, business docs and a few product videos. As filmmakers, we want to start getting into the narrative world again.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Lots of learning and growing.

Learning how to network and go to the right ones has always been difficult. You might meet people with the intent of doing projects, but they don’t have the budget or want to do a trade that isn’t always beneficial for both parties.

Learning to do follow-ups was also new. It’s a proper balance, you can’t do too many or too little.

Pricing was always a hard one as well. And learning to walk away from something that’s too low. At first, we would take anything to build the portfolio, but after a while we had to learn what our self worth was and only take projects that furthered us financially or portfolio wise.

Learning to focus on a goal/strategy. At first, we were doing too many things at once and we would lose clients because we didn’t focus on one single thing such as corporate vids or product videos.

Row Five – what should we know? What do you do best? What sets you apart from the competition?
We at the moment specialize in company profiles. They are sort of mini docs explaining who you are. We also do product videos. We are pivoting to also do a subscription/package based service for real estate videos and other small businesses.

The thing that I am most proud is probably a music video we did for Joey Graceffa and a company profile we did for Groundwork. The Joey Graceffa project was fun because it was very cinematic and had a pretty touching narrative story. The Groundwork’s project was great because it felt wholesome and we got a lot of cool footage. It’s also just a really great company in general. The people that work there make great coffee, are really passionate and make the company great.

We are storytellers and like showing companies stories first and improving it with cinematic visuals.

What moment in your career do you look back most fondly on?
Of my personal career, I think editing my first feature film has felt like a step in the right direction. I went to Film school to tell stories and have dreamed on working on feature films.

Pricing:

  • Company Profile $6,000
  • Monthly Social Media Packages $4,500

Contact Info:


Image Credit:

All are still images from ROW FIVE projects. DP’s for projects are Connor Lambert & Jon Keng

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